The Power of Font: Does Your Typeface Reflect Who You Are?

Author: PACKQUEEN   Date Posted:11 November 2019 

No font is ever more popular than that used in the movie title for Avatar. US comedy skit show Saturday Night Live (SNL) even created a skit with Ryan Gosling making fun of the unimaginative typeface they chose to use for such a big blockbuster movie.

As with colours, there’s psychology to the use of fonts in business. Typefaces have an influence on the moods of your audience and help convey your message more effectively, albeit sublimely.

As business owners, we have to be aware that our customers and everyone else who looks at our marketing materials. We can use this to our advantage as well. Done right and done cleverly, fonts can be used to the business’ advantage.

In case you’re wondering which font to use for your business, here’s a chart we put together that we hope can help you:

SERIF vs. SANS SERIF
More legible in print, communicates elegance	More legible on screen, communicates innovation
LIGHT vs. BOLD
Beauty and femininity	Power and masculinity
ROUNDED vs. ANGULAR
Comfort, softness and femininity	Formality, durability and masculinity
SIMPLE vs. COMPLEX
Directness	Uniqueness
SLANTED vs. STRAIGHT
Movement	Stability
LOWERCASE vs. UPPERCASE
Compassion and innovation	Power and strength
SEPARATED vs. CONNECTED
Fragmentation and individuality	Unity and collectivism
CONDENSED vs. EXTENDED
Tightness and precision	Spaciousness and relaxation
SHORT vs. TALL
Heaviness and stability	Lightness and aspiration

 

Once you’ve found a font that effectively translates your company’s identity, values and mission, it’s important to find a packaging company to partner with that you know will be able to meet your customisation needs.

Custom-printed packaging supplies can help with your business’ branding and marketing needs so it’s important to find a company that you can partner with that you know can do it for you and do it well.

PACKQUEEN offers custom-printing options for all of your packaging needs. Get in touch with our well-trained team of customisation experts with your design specifications and we’ll be more than happy to work with you!