Industry · Retail packaging

Retail packaging supplies for Australian product brands.

From boutique retailers to established product brands, we supply retail packaging that protects your products and reinforces your brand at every touchpoint. Whether you sell candles, cosmetics, jewellery, apparel or gift items, our range helps you create a polished, on-brand presentation that builds trust and brings customers back.

★★★★★ 4.93 from 1,120 reviews90,000+ businesses since 2007Melbourne-based team
Retail & Product Packaging
6,000+products in our range
700+box sizes
1–3 daysdispatch on stock items
From 25units for digital printed boxes

Why it matters

Retail packaging that drives sales.

Well-designed retail packaging does more than protect a product. It drives sales and builds brand loyalty.

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Protects every product

The right fit keeps delicate items like candles and jewellery safe from shelf to doorstep.

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Supports premium pricing

Well-presented products feel more valuable and justify a higher price point.

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Earns repeat customers

Consistent, shareable packaging builds trust and turns first-time buyers into regulars.

What to look for

Packaging that works on the shelf and in the post.

From shelf presentation to online delivery, retail packaging often needs to do both jobs.

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Shelf appeal

Clean structure and a quality finish make products look premium at point of sale.

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Product fit

A snug fit stops products moving and protects fragile items like candles and glassware.

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Shipping durability

If you also sell online, choose packaging that holds up in transit as well as on display.

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Brand consistency

The same colours and logo across boxes, bags and wrapping builds instant recognition.

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Plain or printed

Start with stock packaging and branded add-ons, then move to custom printing as you grow.

The complete solution

Build your retail packaging kit.

The best retail experiences come from every layer, from the product box to the bag it goes home in.

The essentials

What every order needs.

  • Product boxGift, candle, jewellery or pillow boxes sized to your product.
  • Gift bagCarries the purchase home and keeps your brand visible after the sale.
  • Tissue paperWraps the product for presentation and light protection.

The upgrades

Low-cost touches that make a big impression.

  • Custom printed ribbonTurns a plain box into a gift-worthy purchase.
  • Branded sticker sealSeals the tissue and adds your logo for very little cost.
  • Custom printed boxes or tissueFull brand control across every customer touchpoint.

Quick decision guide

What packaging should I use?

Find the right retail packaging based on what you sell.

You ship

Candles & home fragrance

Use candle boxes

Add tissue paper and a sticker seal

You ship

Jewellery & accessories

Use jewellery boxes or pillow boxes

Add ribbon and a gift bag

You ship

Skincare & beauty

Use custom printed paperboard boxes

Add tissue paper and a branded gift bag

You ship

Apparel & hats

Use gift boxes or hat boxes

Add tissue paper and ribbon

You ship

Gift sets

Use gift boxes

Add shredded paper, ribbon and a gift bag

You ship

Everyday counter sales

Use gift bags

Add tissue paper

Comparison

Compare your options.

How the most common retail packaging types stack up.

PackagingBest forProtectionBrandingBudget
Gift boxesApparel, gift sets, homewaresHighExcellent$$
Candle boxesCandles and home fragranceHighGood$$
Jewellery boxesJewellery and small accessoriesMediumExcellent$$
Pillow boxesSmall, lightweight itemsLowGood$
Gift bagsCarrying purchases homeLowGood$
Custom printed boxesBrands wanting a signature lookHighExcellent$$$

Buying guide

Tips from packaging experts.

Small decisions that make a big difference to how your products are perceived.

Match the packaging to the price

Premium products deserve packaging that feels premium. A rigid or two-piece gift box signals quality before the customer has even opened it.

Plan for online orders too

If you also sell online, check your retail box fits inside a mailer or shipping carton. Packaging that works in both channels means less stock to hold.

Brand the low-cost layers first

Tissue, stickers and ribbon carry your brand for a fraction of the cost of printed boxes. Move to custom printed boxes once your volumes justify it.

Order samples before you commit

Test the fit and finish with your actual product. It is the easiest way to avoid a box that is too loose or too tight.

Box size calculator

Enter your product size and how you'll pack it. We'll work out the box size you need in millimetres.

Enter your product size to see the internal box size you need.

This is a guide only. We recommend ordering a sample and testing it with your product before buying in bulk.

Sustainability

Better choices for the planet.

Our eco range →

Recyclable cardboard

Our cardboard boxes and cartons can go in kerbside recycling.

Kraft & recycled content

Our cardboard contains 60%+ recycled content.

Recyclable tissue

Our tissue paper is 100% recyclable.

Paper void fill

Swap foam and bubble wrap for honeycomb or kraft paper fill.

Made in Melbourne

Over 90% of our range is made in Melbourne.

Before you order

Your packaging checklist.

Tick these off before your first (or next) order to avoid the most common mistakes.

FAQs

Retail packaging questions.

Can't find your answer? Call 03 8689 9344 or contact us.

What is retail packaging?
Retail packaging is the boxes, bags and wrapping used to present, protect and sell products in-store or online. It is designed to reflect your brand while giving customers a great first impression of your product.
Can I order retail packaging supplies without custom printing?
Yes. We stock a full range of plain retail packaging, including boxes, bags, tissue paper and ribbon. You don't need to commit to a custom print run to get a quality, on-brand presentation.
What types of product packaging do you supply?
We supply gift boxes, candle boxes, jewellery boxes, pillow boxes, hat boxes, cosmetic packaging, gift bags, tissue paper, ribbon and wrapping paper for retailers, boutiques and product brands across a range of industries.
Can I customise retail packaging with my logo?
Yes. Many of our packaging styles can be branded with printing or finishing options, depending on the product. Options include digital, screen, offset and foil printing, plus custom printed tissue paper, ribbon and labels.
Do you offer sustainable retail packaging options?
Yes. We offer a range of recyclable and low-waste retail packaging options, including kraft boxes and paper-based gift bags. Our team can recommend options to suit your product and sustainability goals.
Do you deliver retail packaging Australia-wide?
Yes, we deliver Australia-wide. Stock orders typically dispatch within 1–3 business days, and we offer Click & Collect from Thomastown, VIC.

Ready to get started?

Elevate your product presentation.

Whether you need plain stock packaging today or a fully custom printed solution, our Melbourne team is ready to help.

Last updated: October 2026 · Reviewed by the PackQueen packaging team