Packaging Insights from PackQueen

Expert tips, ideas and inspiration to elevate your packaging and grow your business.

Custom Cake Boxes: How to Make Your Brand Part of Every Celebration - PackQueen
Design & Packaging Tips

Custom Cake Boxes: How to Make Your Brand Part of Every Celebration

By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ A custom cake box doesn't just carry the cake — it carries your brand into the most me...

Design & Packaging TipsWhy Finding the Right Packaging Supplier Is One of the Hardest Things About Growing a Small Business - PackQueen

Why Finding the Right Packaging Supplier Is One of the Hardest Things About Growing a Small Business

By Monique, Founder of PackQueen  ·  Packaging Strategy  ·  8 min read 3 Things You'll Take Away From This Article ➡ Packaging expectations for small businesses have risen dramatically. What was ...

Design & Packaging TipsCustom Food Trays: How Australian Caterers, Cafés and Retailers Are Winning on Presentation - PackQueen

Custom Food Trays: How Australian Caterers, Cafés and Retailers Are Winning on Presentation

By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ A custom food tray is one of the most commercially powerful packaging upgrades availab...

Design & Packaging TipsHow to Build a Profitable Subscription Box Business: Packaging, Logistics and Retention - PackQueen

How to Build a Profitable Subscription Box Business: Packaging, Logistics and Retention

By Monique, Founder of PackQueen  ·  Packaging Strategy  ·  8 min read 3 Things You'll Take Away From This Article ➡ Subscription box packaging is a product in itself, not just a container. For s...

Design & Packaging TipsCustom Pizza Boxes: Why Your Logo on Every Box Is the Best Marketing Investment You're Not Making - PackQueen

Custom Pizza Boxes: Why Your Logo on Every Box Is the Best Marketing Investment You're Not Making

By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ Custom pizza boxes are the highest-reach marketing channel most pizza operators have n...

Design & Packaging TipsPackaging Design Psychology: The Colours, Fonts and Finishes That Drive Purchase Decisions - PackQueen

Packaging Design Psychology: The Colours, Fonts and Finishes That Drive Purchase Decisions

By Monique, Founder of PackQueen  ·  Packaging Strategy  ·  8 min read 3 Things You'll Take Away From This Article ➡ Packaging design communicates before your customer reads a single word. Colour...

Design & Packaging TipsFood and Hamper Trays: How to Present Gift Sets and Party Platters Like a Professional - PackQueen

Food and Hamper Trays: How to Present Gift Sets and Party Platters Like a Professional

By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ The tray is the foundation of every great food presentation — and most businesses unde...

Design & Packaging TipsHow Much Packaging Damage Is Costing Your Business (And What to Do About It) - PackQueen

How Much Packaging Damage Is Costing Your Business (And What to Do About It)

By Monique, Founder of PackQueen  ·  Packaging Strategy  ·  8 min read 3 Things You'll Take Away From This Article ➡ Packaging damage costs far more than most businesses calculate. The visible co...

Design & Packaging TipsCarry Pack Packaging: The Unsung Hero of Food Retail That's Doing More Than You Think - PackQueen

Carry Pack Packaging: The Unsung Hero of Food Retail That's Doing More Than You Think

By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ The carry pack is the most underestimated piece of packaging in food retail. While mos...

Design & Packaging TipsLuxury Packaging on a Small Business Budget: 8 Techniques That Actually Work - PackQueen

Luxury Packaging on a Small Business Budget: 8 Techniques That Actually Work

By Monique, Founder of PackQueen  ·  Packaging Strategy  ·  8 min read 3 Things You'll Take Away From This Article ➡ Luxury packaging is about perception, not price. The elements that make packag...

Design & Packaging TipsPizza Box Packaging: Why More Australian Operators Are Thinking Beyond the Plain White Box - PackQueen

Pizza Box Packaging: Why More Australian Operators Are Thinking Beyond the Plain White Box

By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ The pizza box is the most travelled piece of food packaging in Australia — and most bu...

Design & Packaging TipsShipping Box Size Optimisation: How to Cut Freight Costs Without Compromising Protection - PackQueen

Shipping Box Size Optimisation: How to Cut Freight Costs Without Compromising Protection

By Monique, Founder of PackQueen  ·  Packaging Strategy  ·  8 min read 3 Things You'll Take Away From This Article ➡ The wrong box size is one of the most expensive mistakes in ecommerce. Oversiz...

Tissue Paper Packaging Guide: GSM, Wrapping Methods, and Branded Tissue Tips

Tissue paper is one of the lowest-cost, highest-impact upgrades you can make to your packaging. A single sheet between your product and the box lid changes how an order feels to open — and for ecom...

Design & Packaging TipsDessert Packaging That Turns a Sweet Treat Into a Shareable Moment - PackQueen

Dessert Packaging That Turns a Sweet Treat Into a Shareable Moment

By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ Dessert packaging is the most photographed food packaging in Australia. Desserts are s...

Design & Packaging TipsHow to Gift Wrap: 101 - PackQueen

How to Gift Wrap: 101

By Monique, Founder of PackQueen  ·  Packaging Tips  ·  7 min read 3 Things You'll Take Away From This Article ➡ The difference between gift wrapping that looks amateur and gift wrapping that loo...

Design & Packaging TipsNew Financial Year, New Packaging Strategy: How to Audit and Upgrade Your Unboxing Experience - PackQueen

New Financial Year, New Packaging Strategy: How to Audit and Upgrade Your Unboxing Experience

By Monique, Founder of PackQueen  ·  Packaging Strategy  ·  8 min read 3 Things You'll Take Away From This Article ➡ The new financial year is the best time to reset your packaging strategy. Most...

Custom Ecommerce Packaging in Australia: What to Use, What to Print, and What to Skip

Your packaging is the only physical touchpoint most customers have with your brand before they open the box. For ecommerce businesses, that moment matters — and most are either underinvesting in it...

Design & Packaging TipsCake Box Packaging: What Every Baker, Patisserie and Café Needs to Get Right - PackQueen

Cake Box Packaging: What Every Baker, Patisserie and Café Needs to Get Right

By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ A cake box is not just a container — it's part of the celebration. A birthday cake, a ...

Customer StoriesCustomer Spotlight: How The Adventures of Fufu Wins Hearts and Gives Back - PackQueen

Customer Spotlight: How The Adventures of Fufu Wins Hearts and Gives Back

Meet: The Adventures of Fufu The Adventures of Fufu is a heartwarming children's book brand inspired by the lovable Fufu the Toy Poodle. Through delightful stories filled with fun adventures and m...

Design & Packaging TipsFood Packaging Compliance in Australia: What Every Business Needs to Know in 2026 - PackQueen

Food Packaging Compliance in Australia: What Every Business Needs to Know in 2026

By Monique, Founder of PackQueen  ·  Packaging Strategy  ·  8 min read 3 Things You'll Take Away From This Article ➡ Food packaging compliance in Australia is more complex than most businesses re...

Design & Packaging TipsDonut Boxes That Do Double Duty: Protection, Presentation and Walking Advertising - PackQueen

Donut Boxes That Do Double Duty: Protection, Presentation and Walking Advertising

By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ A donut box is one of the most visible pieces of packaging your business will ever pro...

Design & Packaging TipsThe Truth About Eco-Friendly Packaging: What's Actually Sustainable vs What's Just Greenwashing - PackQueen

The Truth About Eco-Friendly Packaging: What's Actually Sustainable vs What's Just Greenwashing

By Monique, Founder of PackQueen  ·  Packaging Strategy  ·  8 min read 3 Things You'll Take Away From This Article ➡ 'Eco-friendly' doesn't always mean what you think it does. Terms like 'biodegr...