Packaging Insights from PackQueen

Expert tips, ideas and inspiration to elevate your packaging and grow your business.

Packaging Solutions for the Food Industry - PackQueen
Design & Packaging Tips

Packaging Solutions for the Food Industry

The food industry demands packaging solutions that not only protect the product but also enhance its appeal. In this blog post, we will explore packaging ideas and solutions specifically designed f...

Customer StoriesCase Study: Tile Touch and PackQueen Collaboration - PackQueen

Case Study: Tile Touch and PackQueen Collaboration

Tile Touch, a renowned provider of high-quality tiles and flooring solutions, embarked on a mission to enhance their brand presence and customer experience through custom-printed packaging. They s...

Customer StoriesCustomer Spotlight - Lillydale Candle Co - PackQueen

Customer Spotlight - Lillydale Candle Co

Lillydale Candle Co is based in the Yarra Valley. Owner Bettina Tyssen describes the company, We produce handcrafted candles using 100% soy wax and premium Australian-made fragrance oils. Lillydale...

Design & Packaging TipsSubscription Box Packaging Ideas: How to Build an Unboxing Experience That Drives Retention - PackQueen

Subscription Box Packaging Ideas: How to Build an Unboxing Experience That Drives Retention

Key Highlights The right packaging system can improve customer retention by creating a consistent and memorable unboxing experience Balancing durability, cost, and branding is essential for scalab...

Design & Packaging TipsCupcake Packaging That Travels: How to Ship and Display Without Losing the Wow - PackQueen

Cupcake Packaging That Travels: How to Ship and Display Without Losing the Wow

By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ Cupcakes are the most structurally vulnerable product in food retail — and most cupcak...

Design & Packaging TipsEOFY Packaging Review: Is Your Packaging Working Hard Enough for Your Brand? - PackQueen

EOFY Packaging Review: Is Your Packaging Working Hard Enough for Your Brand?

By Monique, Founder of PackQueen  ·  Packaging Strategy  ·  8 min read 3 Things You'll Take Away From This Article ➡ EOFY is the ideal time to audit your packaging strategy. Most businesses revie...

Design & Packaging TipsCustom Labels 101: How to Make Custom Printed Labels for Your Products (Step-by-Step) - PackQueen

Custom Labels 101: How to Make Custom Printed Labels for Your Products (Step-by-Step)

Key Highlights Custom labels offer a cost-effective way to brand products without committing to large packaging print runs A simple step-by-step process can help businesses design, print, and appl...

Design & Packaging TipsMacaron Boxes: Why Presentation Is Half the Product for Premium Patisseries - PackQueen

Macaron Boxes: Why Presentation Is Half the Product for Premium Patisseries

By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ A macaron is one of the most visually stunning products in food retail — and your pack...

Design & Packaging TipsCalico Bags vs Plastic Bags: The Business Case for Making the Switch - PackQueen

Calico Bags vs Plastic Bags: The Business Case for Making the Switch

By Monique, Founder of PackQueen  ·  Packaging Strategy  ·  8 min read 3 Things You'll Take Away From This Article ➡ Plastic bags are a liability, not just a choice. Rising consumer expectations,...

Design & Packaging TipsBranded Packaging Ideas: Practical Ways to Make Your Packaging Look More Professional - PackQueen

Branded Packaging Ideas: Practical Ways to Make Your Packaging Look More Professional

Key Highlights Small packaging upgrades can significantly improve perceived brand value and customer trust Strategic material and design choices help businesses balance cost, durability, and visua...

Design & Packaging TipsCookie Packaging Done Right: The Difference Between a Sale and a Second Glance - PackQueen

Cookie Packaging Done Right: The Difference Between a Sale and a Second Glance

By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ Cookie packaging is a sales tool, not just a container. The right cookie box can turn ...

Design & Packaging TipsHow to Wrap with Tissue Paper: 5 Easy Methods for Retail, Gifting, and Ecommerce - PackQueen

How to Wrap with Tissue Paper: 5 Easy Methods for Retail, Gifting, and Ecommerce

Key Highlights Learn five practical tissue wrapping techniques that balance speed, protection, and presentation Discover which wrapping methods suit different product types and packing workflows S...

7 Ways Custom Printed Tissue Paper Packaging Elevates the Customer Experience - PackQueen

7 Ways Custom Printed Tissue Paper Packaging Elevates the Customer Experience

By Monique, Founder of PackQueen  ·  Packaging Strategy  ·  10 min read 3 Things You'll Take Away From This Article ➡ Tissue paper is a high-impact, low-cost upgrade. One of the most affordable w...

Design & Packaging TipsSmall Business Packaging Checklist: <br>How to Pack and Ship Orders Like a Pro - PackQueen

Small Business Packaging Checklist:
How to Pack and Ship Orders Like a Pro

For small businesses, packaging is more than just putting products into a box. It plays a critical role in protecting orders, reducing shipping damage, improving efficiency and creating a positive...

Design & Packaging TipsChocolate Box Packaging That Sells: How to Make Your Chocolates Look as Good as They Taste - PackQueen

Chocolate Box Packaging That Sells: How to Make Your Chocolates Look as Good as They Taste

By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ Your chocolate box is doing as much selling as the chocolate inside it. Before a custo...

Design & Packaging TipsMailer Box vs Shipping Box: Which Is Right for Your Ecommerce Business? - PackQueen

Mailer Box vs Shipping Box: Which Is Right for Your Ecommerce Business?

By Monique, Founder of PackQueen  ·  Packaging Strategy  ·  8 min read 3 Things You'll Take Away From This Article ➡ Mailer boxes and shipping boxes solve different problems. Understanding the di...

Design & Packaging TipsCustom Packaging for Small Business: How to Get Started - PackQueen

Custom Packaging for Small Business: How to Get Started

For small businesses, packaging is more than just a way to protect products during shipping. It’s an opportunity to build brand recognition, create a memorable customer experience and stand out in...

Design & Packaging TipsCreative Gift Packaging Ideas That Elevate Any Present - PackQueen

Creative Gift Packaging Ideas That Elevate Any Present

The right gift packaging doesn’t just hold a product — it creates anticipation, emotion, and memory. Whether you’re packaging candles, skincare, wine, apparel, or corporate hampers, creative gift ...

Design & Packaging TipsThe Unboxing Effect: How Custom Printed Boxes Turn Customers Into Brand Advocates - PackQueen

The Unboxing Effect: How Custom Printed Boxes Turn Customers Into Brand Advocates

By Monique, Founder of PackQueen  ·  Packaging Strategy  ·  8 min read 3 Things You'll Take Away From This Article ➡ Packaging is your most underrated marketing channel. The unboxing moment is ...

Design & Packaging TipsHow to Package Fragile Items for Shipping (Step-by-Step) - PackQueen

How to Package Fragile Items for Shipping (Step-by-Step)

Shipping fragile items doesn’t have to feel like a gamble. Whether you’re sending glassware across the country or fulfilling online candle orders every day, knowing how to package fragile items fo...

Design & Packaging TipsWhat Is Reusable Packaging and How Can Businesses Use It Effectively? - PackQueen

What Is Reusable Packaging and How Can Businesses Use It Effectively?

Sustainability is becoming a core part of how businesses operate, and packaging plays a major role in that shift. One of the most practical ways to reduce waste is by using reusable packaging, whi...

Design & Packaging TipsPackaging Design & Unboxing: A Practical Guide for Small Brands - PackQueen

Packaging Design & Unboxing: A Practical Guide for Small Brands

In today’s ecommerce landscape, packaging design is no longer just about protecting products. It plays a key role in how customers perceive your brand, from the moment a parcel arrives to the fina...