Packaging Insights from PackQueen

Expert tips, ideas and inspiration to elevate your packaging and grow your business.

Pizza Box Packaging: Why More Australian Operators Are Thinking Beyond the Plain White Box - PackQueen
Design & Packaging Tips

Pizza Box Packaging: Why More Australian Operators Are Thinking Beyond the Plain White Box

By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ The pizza box is the most travelled piece of food packaging in Australia — and most bu...

Design & Packaging TipsShipping Box Size Optimisation: How to Cut Freight Costs Without Compromising Protection - PackQueen

Shipping Box Size Optimisation: How to Cut Freight Costs Without Compromising Protection

By Monique, Founder of PackQueen  ·  Packaging Strategy  ·  8 min read 3 Things You'll Take Away From This Article ➡ The wrong box size is one of the most expensive mistakes in ecommerce. Oversiz...

Tissue Paper Packaging Guide: GSM, Wrapping Methods, and Branded Tissue Tips

Tissue paper is one of the lowest-cost, highest-impact upgrades you can make to your packaging. A single sheet between your product and the box lid changes how an order feels to open — and for ecom...

Design & Packaging TipsDessert Packaging That Turns a Sweet Treat Into a Shareable Moment - PackQueen

Dessert Packaging That Turns a Sweet Treat Into a Shareable Moment

By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ Dessert packaging is the most photographed food packaging in Australia. Desserts are s...

Design & Packaging TipsHow to Gift Wrap: 101 - PackQueen

How to Gift Wrap: 101

By Monique, Founder of PackQueen  ·  Packaging Tips  ·  7 min read 3 Things You'll Take Away From This Article ➡ The difference between gift wrapping that looks amateur and gift wrapping that loo...

Design & Packaging TipsNew Financial Year, New Packaging Strategy: How to Audit and Upgrade Your Unboxing Experience - PackQueen

New Financial Year, New Packaging Strategy: How to Audit and Upgrade Your Unboxing Experience

By Monique, Founder of PackQueen  ·  Packaging Strategy  ·  8 min read 3 Things You'll Take Away From This Article ➡ The new financial year is the best time to reset your packaging strategy. Most...

Custom Ecommerce Packaging in Australia: What to Use, What to Print, and What to Skip

Your packaging is the only physical touchpoint most customers have with your brand before they open the box. For ecommerce businesses, that moment matters — and most are either underinvesting in it...

Design & Packaging TipsCake Box Packaging: What Every Baker, Patisserie and Café Needs to Get Right - PackQueen

Cake Box Packaging: What Every Baker, Patisserie and Café Needs to Get Right

By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ A cake box is not just a container — it's part of the celebration. A birthday cake, a ...

Customer StoriesCustomer Spotlight: How The Adventures of Fufu Wins Hearts and Gives Back - PackQueen

Customer Spotlight: How The Adventures of Fufu Wins Hearts and Gives Back

Meet: The Adventures of Fufu The Adventures of Fufu is a heartwarming children's book brand inspired by the lovable Fufu the Toy Poodle. Through delightful stories filled with fun adventures and m...

Design & Packaging TipsFood Packaging Compliance in Australia: What Every Business Needs to Know in 2026 - PackQueen

Food Packaging Compliance in Australia: What Every Business Needs to Know in 2026

By Monique, Founder of PackQueen  ·  Packaging Strategy  ·  8 min read 3 Things You'll Take Away From This Article ➡ Food packaging compliance in Australia is more complex than most businesses re...

Design & Packaging TipsDonut Boxes That Do Double Duty: Protection, Presentation and Walking Advertising - PackQueen

Donut Boxes That Do Double Duty: Protection, Presentation and Walking Advertising

By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ A donut box is one of the most visible pieces of packaging your business will ever pro...

Design & Packaging TipsThe Truth About Eco-Friendly Packaging: What's Actually Sustainable vs What's Just Greenwashing - PackQueen

The Truth About Eco-Friendly Packaging: What's Actually Sustainable vs What's Just Greenwashing

By Monique, Founder of PackQueen  ·  Packaging Strategy  ·  8 min read 3 Things You'll Take Away From This Article ➡ 'Eco-friendly' doesn't always mean what you think it does. Terms like 'biodegr...

Design & Packaging TipsPackaging Solutions for the Food Industry - PackQueen

Packaging Solutions for the Food Industry

The food industry demands packaging solutions that not only protect the product but also enhance its appeal. In this blog post, we will explore packaging ideas and solutions specifically designed f...

Customer StoriesCase Study: Tile Touch and PackQueen Collaboration - PackQueen

Case Study: Tile Touch and PackQueen Collaboration

Tile Touch, a renowned provider of high-quality tiles and flooring solutions, embarked on a mission to enhance their brand presence and customer experience through custom-printed packaging. They s...

Customer StoriesCustomer Spotlight - Lillydale Candle Co - PackQueen

Customer Spotlight - Lillydale Candle Co

Lillydale Candle Co is based in the Yarra Valley. Owner Bettina Tyssen describes the company, We produce handcrafted candles using 100% soy wax and premium Australian-made fragrance oils. Lillydale...

Design & Packaging TipsSubscription Box Packaging Ideas: How to Build an Unboxing Experience That Drives Retention - PackQueen

Subscription Box Packaging Ideas: How to Build an Unboxing Experience That Drives Retention

Key Highlights The right packaging system can improve customer retention by creating a consistent and memorable unboxing experience Balancing durability, cost, and branding is essential for scalab...

Design & Packaging TipsCupcake Packaging That Travels: How to Ship and Display Without Losing the Wow - PackQueen

Cupcake Packaging That Travels: How to Ship and Display Without Losing the Wow

By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ Cupcakes are the most structurally vulnerable product in food retail — and most cupcak...

Design & Packaging TipsEOFY Packaging Review: Is Your Packaging Working Hard Enough for Your Brand? - PackQueen

EOFY Packaging Review: Is Your Packaging Working Hard Enough for Your Brand?

By Monique, Founder of PackQueen  ·  Packaging Strategy  ·  8 min read 3 Things You'll Take Away From This Article ➡ EOFY is the ideal time to audit your packaging strategy. Most businesses revie...

Design & Packaging TipsCustom Labels 101: How to Make Custom Printed Labels for Your Products (Step-by-Step) - PackQueen

Custom Labels 101: How to Make Custom Printed Labels for Your Products (Step-by-Step)

Key Highlights Custom labels offer a cost-effective way to brand products without committing to large packaging print runs A simple step-by-step process can help businesses design, print, and appl...

Design & Packaging TipsMacaron Boxes: Why Presentation Is Half the Product for Premium Patisseries - PackQueen

Macaron Boxes: Why Presentation Is Half the Product for Premium Patisseries

By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ A macaron is one of the most visually stunning products in food retail — and your pack...

Design & Packaging TipsCalico Bags vs Plastic Bags: The Business Case for Making the Switch - PackQueen

Calico Bags vs Plastic Bags: The Business Case for Making the Switch

By Monique, Founder of PackQueen  ·  Packaging Strategy  ·  8 min read 3 Things You'll Take Away From This Article ➡ Plastic bags are a liability, not just a choice. Rising consumer expectations,...

Design & Packaging TipsBranded Packaging Ideas: Practical Ways to Make Your Packaging Look More Professional - PackQueen

Branded Packaging Ideas: Practical Ways to Make Your Packaging Look More Professional

Key Highlights Small packaging upgrades can significantly improve perceived brand value and customer trust Strategic material and design choices help businesses balance cost, durability, and visua...