Packaging Insights from PackQueen

Expert tips, ideas and inspiration to elevate your packaging and grow your business.

Is Your Ecommerce Packaging Ready for Peak Season? A Pre-November Checklist
Design & Packaging Tips

Is Your Ecommerce Packaging Ready for Peak Season? A Pre-November Checklist

By Monique, Founder of PackQueen  ·  Packaging Strategy  ·  8 min read 3 Things You'll Take Away From This Article ➡ Peak season packaging failures are almost entirely predictable — and preventab...

Design & Packaging TipsFood Packaging for Farmers Markets and Pop-Ups: How to Look Professional Without a Big Budget - PackQueen

Food Packaging for Farmers Markets and Pop-Ups: How to Look Professional Without a Big Budget

By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ Farmers market and pop-up packaging has one job that all other food packaging doesn't:...

Design & Packaging TipsCalico Bags for Retail: How to Use Them as a Brand Marketing Tool, Not Just Packaging - PackQueen

Calico Bags for Retail: How to Use Them as a Brand Marketing Tool, Not Just Packaging

By Monique, Founder of PackQueen  ·  Packaging Strategy  ·  8 min read 3 Things You'll Take Away From This Article ➡ Custom calico bags are one of the highest-ROI brand marketing tools available ...

Design & Packaging TipsMother's Day Food Gifting: How to Package Sweet Treats That Feel Like a Luxury Gift - PackQueen

Mother's Day Food Gifting: How to Package Sweet Treats That Feel Like a Luxury Gift

By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ Mother's Day is the single most important gifting opportunity of the year for Australi...

Design & Packaging TipsTissue Paper Trends 2026: The Patterns and Prints Australian Brands Are Loving Right Now - PackQueen

Tissue Paper Trends 2026: The Patterns and Prints Australian Brands Are Loving Right Now

By Monique, Founder of PackQueen  ·  Packaging Trends  ·  8 min read 3 Things You'll Take Away From This Article ➡ Tissue paper has moved from afterthought to brand statement. In 2026, the most t...

Design & Packaging TipsCustom Standup Pouches: The Food Packaging Format That's Taking Farmer's Markets and Retail Shelves by Storm - PackQueen

Custom Standup Pouches: The Food Packaging Format That's Taking Farmer's Markets and Retail Shelves by Storm

By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ The custom standup pouch has become the go-to packaging format for artisan and special...

Design & Packaging TipsThe Rise of Eco-Mailers: Why Sustainable Mailer Boxes Are Winning on TikTok and Instagram - PackQueen

The Rise of Eco-Mailers: Why Sustainable Mailer Boxes Are Winning on TikTok and Instagram

By Monique, Founder of PackQueen  ·  Packaging Strategy  ·  8 min read 3 Things You'll Take Away From This Article ➡ Eco-mailers have become one of the most shared packaging formats on social med...

Design & Packaging TipsCustom Cookie and Macaron Boxes: How Premium Packaging Justifies Premium Pricing - PackQueen

Custom Cookie and Macaron Boxes: How Premium Packaging Justifies Premium Pricing

By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ Premium cookie and macaron packaging is the mechanism that makes premium pricing stick...

Design & Packaging TipsSpring Refresh: How to Update Your Packaging for the Gifting Season Without a Full Rebrand - PackQueen

Spring Refresh: How to Update Your Packaging for the Gifting Season Without a Full Rebrand

By Monique, Founder of PackQueen  ·  Packaging Strategy  ·  8 min read 3 Things You'll Take Away From This Article ➡ Spring is the most overlooked packaging opportunity in the Australian retail c...

Design & Packaging TipsCustom Carry Packs: Why Your Food Business's Most-Seen Packaging Should Also Be Your Best-Looking - PackQueen

Custom Carry Packs: Why Your Food Business's Most-Seen Packaging Should Also Be Your Best-Looking

By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ The custom carry pack is the most visible piece of packaging your food business produc...

Design & Packaging TipsCustom Donut Boxes: The Small Investment That Turns First-Time Buyers Into Regulars - PackQueen

Custom Donut Boxes: The Small Investment That Turns First-Time Buyers Into Regulars

By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ A custom donut box is not just packaging — it's your most cost-effective customer rete...

Design & Packaging TipsThe Small Business Packaging Playbook: From First Order to Scalable Brand Identity - PackQueen

The Small Business Packaging Playbook: From First Order to Scalable Brand Identity

By Monique, Founder of PackQueen  ·  Packaging Strategy  ·  8 min read 3 Things You'll Take Away From This Article ➡ Your packaging strategy should grow with your business — not hold it back. Thi...

Design & Packaging TipsCustom Cake Boxes: How to Make Your Brand Part of Every Celebration - PackQueen

Custom Cake Boxes: How to Make Your Brand Part of Every Celebration

By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ A custom cake box doesn't just carry the cake — it carries your brand into the most me...

Design & Packaging TipsWhy Finding the Right Packaging Supplier Is One of the Hardest Things About Growing a Small Business - PackQueen

Why Finding the Right Packaging Supplier Is One of the Hardest Things About Growing a Small Business

By Monique, Founder of PackQueen  ·  Packaging Strategy  ·  8 min read 3 Things You'll Take Away From This Article ➡ Packaging expectations for small businesses have risen dramatically. What was ...

Design & Packaging TipsCustom Food Trays: How Australian Caterers, Cafés and Retailers Are Winning on Presentation - PackQueen

Custom Food Trays: How Australian Caterers, Cafés and Retailers Are Winning on Presentation

By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ A custom food tray is one of the most commercially powerful packaging upgrades availab...

Design & Packaging TipsHow to Build a Profitable Subscription Box Business: Packaging, Logistics and Retention - PackQueen

How to Build a Profitable Subscription Box Business: Packaging, Logistics and Retention

By Monique, Founder of PackQueen  ·  Packaging Strategy  ·  8 min read 3 Things You'll Take Away From This Article ➡ Subscription box packaging is a product in itself, not just a container. For s...

Design & Packaging TipsCustom Pizza Boxes: Why Your Logo on Every Box Is the Best Marketing Investment You're Not Making - PackQueen

Custom Pizza Boxes: Why Your Logo on Every Box Is the Best Marketing Investment You're Not Making

By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ Custom pizza boxes are the highest-reach marketing channel most pizza operators have n...

Design & Packaging TipsPackaging Design Psychology: The Colours, Fonts and Finishes That Drive Purchase Decisions - PackQueen

Packaging Design Psychology: The Colours, Fonts and Finishes That Drive Purchase Decisions

By Monique, Founder of PackQueen  ·  Packaging Strategy  ·  8 min read 3 Things You'll Take Away From This Article ➡ Packaging design communicates before your customer reads a single word. Colour...

Design & Packaging TipsFood and Hamper Trays: How to Present Gift Sets and Party Platters Like a Professional - PackQueen

Food and Hamper Trays: How to Present Gift Sets and Party Platters Like a Professional

By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ The tray is the foundation of every great food presentation — and most businesses unde...

Design & Packaging TipsHow Much Packaging Damage Is Costing Your Business (And What to Do About It) - PackQueen

How Much Packaging Damage Is Costing Your Business (And What to Do About It)

By Monique, Founder of PackQueen  ·  Packaging Strategy  ·  8 min read 3 Things You'll Take Away From This Article ➡ Packaging damage costs far more than most businesses calculate. The visible co...

Design & Packaging TipsCarry Pack Packaging: The Unsung Hero of Food Retail That's Doing More Than You Think - PackQueen

Carry Pack Packaging: The Unsung Hero of Food Retail That's Doing More Than You Think

By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ The carry pack is the most underestimated piece of packaging in food retail. While mos...

Design & Packaging TipsLuxury Packaging on a Small Business Budget: 8 Techniques That Actually Work - PackQueen

Luxury Packaging on a Small Business Budget: 8 Techniques That Actually Work

By Monique, Founder of PackQueen  ·  Packaging Strategy  ·  8 min read 3 Things You'll Take Away From This Article ➡ Luxury packaging is about perception, not price. The elements that make packag...