New Financial Year, New Packaging Strategy: How to Audit and Upgrade Your Unboxing Experience
By Monique, Founder of PackQueen · Packaging Strategy · 8 min read 3 Things You'll Take Away From This Article ➡ The new financial year is the best time to reset your packaging strategy. Most...
Custom Ecommerce Packaging in Australia: What to Use, What to Print, and What to Skip
Your packaging is the only physical touchpoint most customers have with your brand before they open the box. For ecommerce businesses, that moment matters — and most are either underinvesting in it...
Cake Box Packaging: What Every Baker, Patisserie and Café Needs to Get Right
By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ A cake box is not just a container — it's part of the celebration. A birthday cake, a ...
Customer Spotlight: How The Adventures of Fufu Wins Hearts and Gives Back
Meet: The Adventures of Fufu The Adventures of Fufu is a heartwarming children's book brand inspired by the lovable Fufu the Toy Poodle. Through delightful stories filled with fun adventures and m...
Food Packaging Compliance in Australia: What Every Business Needs to Know in 2026
By Monique, Founder of PackQueen · Packaging Strategy · 8 min read 3 Things You'll Take Away From This Article ➡ Food packaging compliance in Australia is more complex than most businesses re...
Donut Boxes That Do Double Duty: Protection, Presentation and Walking Advertising
By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ A donut box is one of the most visible pieces of packaging your business will ever pro...
The Truth About Eco-Friendly Packaging: What's Actually Sustainable vs What's Just Greenwashing
By Monique, Founder of PackQueen · Packaging Strategy · 8 min read 3 Things You'll Take Away From This Article ➡ 'Eco-friendly' doesn't always mean what you think it does. Terms like 'biodegr...
Packaging Solutions for the Food Industry
The food industry demands packaging solutions that not only protect the product but also enhance its appeal. In this blog post, we will explore packaging ideas and solutions specifically designed f...
Case Study: Tile Touch and PackQueen Collaboration
Tile Touch, a renowned provider of high-quality tiles and flooring solutions, embarked on a mission to enhance their brand presence and customer experience through custom-printed packaging. They s...
Customer Spotlight - Lillydale Candle Co
Lillydale Candle Co is based in the Yarra Valley. Owner Bettina Tyssen describes the company, We produce handcrafted candles using 100% soy wax and premium Australian-made fragrance oils. Lillydale...
Subscription Box Packaging Ideas: How to Build an Unboxing Experience That Drives Retention
Key Highlights The right packaging system can improve customer retention by creating a consistent and memorable unboxing experience Balancing durability, cost, and branding is essential for scalab...
Cupcake Packaging That Travels: How to Ship and Display Without Losing the Wow
By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ Cupcakes are the most structurally vulnerable product in food retail — and most cupcak...
EOFY Packaging Review: Is Your Packaging Working Hard Enough for Your Brand?
By Monique, Founder of PackQueen · Packaging Strategy · 8 min read 3 Things You'll Take Away From This Article ➡ EOFY is the ideal time to audit your packaging strategy. Most businesses revie...
Custom Labels 101: How to Make Custom Printed Labels for Your Products (Step-by-Step)
Key Highlights Custom labels offer a cost-effective way to brand products without committing to large packaging print runs A simple step-by-step process can help businesses design, print, and appl...
Macaron Boxes: Why Presentation Is Half the Product for Premium Patisseries
By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ A macaron is one of the most visually stunning products in food retail — and your pack...
Calico Bags vs Plastic Bags: The Business Case for Making the Switch
By Monique, Founder of PackQueen · Packaging Strategy · 8 min read 3 Things You'll Take Away From This Article ➡ Plastic bags are a liability, not just a choice. Rising consumer expectations,...
Branded Packaging Ideas: Practical Ways to Make Your Packaging Look More Professional
Key Highlights Small packaging upgrades can significantly improve perceived brand value and customer trust Strategic material and design choices help businesses balance cost, durability, and visua...
Cookie Packaging Done Right: The Difference Between a Sale and a Second Glance
By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ Cookie packaging is a sales tool, not just a container. The right cookie box can turn ...
How to Wrap with Tissue Paper: 5 Easy Methods for Retail, Gifting, and Ecommerce
Key Highlights Learn five practical tissue wrapping techniques that balance speed, protection, and presentation Discover which wrapping methods suit different product types and packing workflows S...
7 Ways Custom Printed Tissue Paper Packaging Elevates the Customer Experience
By Monique, Founder of PackQueen · Packaging Strategy · 10 min read 3 Things You'll Take Away From This Article ➡ Tissue paper is a high-impact, low-cost upgrade. One of the most affordable w...
Small Business Packaging Checklist:
How to Pack and Ship Orders Like a Pro
For small businesses, packaging is more than just putting products into a box. It plays a critical role in protecting orders, reducing shipping damage, improving efficiency and creating a positive...
Chocolate Box Packaging That Sells: How to Make Your Chocolates Look as Good as They Taste
By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ Your chocolate box is doing as much selling as the chocolate inside it. Before a custo...
