Customer Spotlight: How ROHU Kids Uses Custom Paper Mailers to Deliver Fun With Their Products
Meet: ROHU Kids This month we are featuring PackQueen customer ROHU Kids. They are an Australian small business creating durable, stylish children’s clothing inspired by the outdoors and family ad...
Customer Spotlight: How STAPLE Co is Redefining Sustainable Fashion with Thoughtful Packaging
Meet: STAPLE Co STAPLE Co is an Australian clothing label creating timeless wardrobe essentials made from fair-trade organic cotton. Designed with intention, every piece embraces a minimalist aest...
Meet: Growing Calm Collective Growing Calm Collective is a nurturing Australian business dedicated to helping children and the adults who care for them build calmer, more connected lives. Through ...
Is Your Ecommerce Packaging Ready for Peak Season? A Pre-November Checklist
By Monique, Founder of PackQueen · Packaging Strategy · 8 min read 3 Things You'll Take Away From This Article ➡ Peak season packaging failures are almost entirely predictable — and preventab...
The Rise of Eco-Mailers: Why Sustainable Mailer Boxes Are Winning on TikTok and Instagram
By Monique, Founder of PackQueen · Packaging Strategy · 8 min read 3 Things You'll Take Away From This Article ➡ Eco-mailers have become one of the most shared packaging formats on social med...
How to Build a Profitable Subscription Box Business: Packaging, Logistics and Retention
By Monique, Founder of PackQueen · Packaging Strategy · 8 min read 3 Things You'll Take Away From This Article ➡ Subscription box packaging is a product in itself, not just a container. For s...
How Much Packaging Damage Is Costing Your Business (And What to Do About It)
By Monique, Founder of PackQueen · Packaging Strategy · 8 min read 3 Things You'll Take Away From This Article ➡ Packaging damage costs far more than most businesses calculate. The visible co...
Shipping Box Size Optimisation: How to Cut Freight Costs Without Compromising Protection
By Monique, Founder of PackQueen · Packaging Strategy · 8 min read 3 Things You'll Take Away From This Article ➡ The wrong box size is one of the most expensive mistakes in ecommerce. Oversiz...
New Financial Year, New Packaging Strategy: How to Audit and Upgrade Your Unboxing Experience
By Monique, Founder of PackQueen · Packaging Strategy · 8 min read 3 Things You'll Take Away From This Article ➡ The new financial year is the best time to reset your packaging strategy. Most...
Custom Ecommerce Packaging in Australia: What to Use, What to Print, and What to Skip
Your packaging is the only physical touchpoint most customers have with your brand before they open the box. For ecommerce businesses, that moment matters — and most are either underinvesting in it...
Subscription Box Packaging Ideas: How to Build an Unboxing Experience That Drives Retention
Key Highlights The right packaging system can improve customer retention by creating a consistent and memorable unboxing experience Balancing durability, cost, and branding is essential for scalab...
Cupcake Packaging That Travels: How to Ship and Display Without Losing the Wow
By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ Cupcakes are the most structurally vulnerable product in food retail — and most cupcak...
How to Wrap with Tissue Paper: 5 Easy Methods for Retail, Gifting, and Ecommerce
Key Highlights Learn five practical tissue wrapping techniques that balance speed, protection, and presentation Discover which wrapping methods suit different product types and packing workflows S...
Small Business Packaging Checklist:
How to Pack and Ship Orders Like a Pro
For small businesses, packaging is more than just putting products into a box. It plays a critical role in protecting orders, reducing shipping damage, improving efficiency and creating a positive...
Mailer Box vs Shipping Box: Which Is Right for Your Ecommerce Business?
By Monique, Founder of PackQueen · Packaging Strategy · 8 min read 3 Things You'll Take Away From This Article ➡ Mailer boxes and shipping boxes solve different problems. Understanding the di...
The Unboxing Effect: How Custom Printed Boxes Turn Customers Into Brand Advocates
By Monique, Founder of PackQueen · Packaging Strategy · 8 min read 3 Things You'll Take Away From This Article ➡ Packaging is your most underrated marketing channel. The unboxing moment is ...
How to Package Fragile Items for Shipping (Step-by-Step)
Shipping fragile items doesn’t have to feel like a gamble. Whether you’re sending glassware across the country or fulfilling online candle orders every day, knowing how to package fragile items fo...
Packaging Design & Unboxing: A Practical Guide for Small Brands
In today’s ecommerce landscape, packaging design is no longer just about protecting products. It plays a key role in how customers perceive your brand, from the moment a parcel arrives to the fina...
Shipping & Fulfilment Packaging: Protect Products and Reduce Costs
Effective shipping packaging is one of the most important investments an ecommerce business can make. The way you package products directly impacts customer satisfaction, return rates, shipping co...
Cardboard Packaging in the Age of E-Commerce: Trends Shaping Online Shopping in 2025
Key Takeaways Packaging is vital for e-commerce, ensuring smooth deliveries and enhancing brand trust PackQueen offers diverse cardboard box sizes for optimised packaging solutions By prioritisin...
Are you in the wine business and looking for reliable wine packaging for shipping? Look no further! Our business-to-business blog provides essential tips and recommendations on wine packaging that ...
Unboxing Experience for Customers
Discover the power of the unboxing experience in our business-to-business blog. From creating anticipation to fostering brand loyalty, we delve into the various elements that make up a memorable un...
The PackQueen blog
ecommerce-packaging
Expert tips, ideas and inspiration to elevate your packaging and grow your business.
Get new posts by email
Packaging tips, new products and offers — straight to your inbox.
Unsubscribe any time.
Customer Spotlight: How ROHU Kids Uses Custom Paper Mailers to Deliver Fun With Their Products
Meet: ROHU Kids This month we are featuring PackQueen customer ROHU Kids. They are an Australian small business creating durable, stylish children’s clothing inspired by the...
Read more →
Customer Spotlight: How STAPLE Co is Redefining Sustainable Fashion with Thoughtful Packaging
Meet: STAPLE Co STAPLE Co is an Australian clothing label creating timeless wardrobe essentials made from fair-trade organic cotton. Designed with intention, every piece embraces a...
Read more →
Customer Spotlight: How Growing Calm Collective is Nurturing Calm Connections with Thoughtful Packaging
Meet: Growing Calm Collective Growing Calm Collective is a nurturing Australian business dedicated to helping children and the adults who care for them build calmer, more...
Read more →
Is Your Ecommerce Packaging Ready for Peak Season? A Pre-November Checklist
Peak season packaging failures are almost entirely predictable — and preventable. The damage complaints, stock-outs and unboxing disappointments in November and December are almost always caused...
Read more →
The Rise of Eco-Mailers: Why Sustainable Mailer Boxes Are Winning on TikTok and Instagram
Eco-mailers have become one of the most shared packaging formats on social media. Sustainable mailer boxes generate disproportionate unboxing content because they photograph beautifully and signal...
Read more →
How to Build a Profitable Subscription Box Business: Packaging, Logistics and Retention
Subscription box packaging is a product in itself, not just a container. For subscription businesses, the unboxing experience IS the product moment — and it determines...
Read more →
How Much Packaging Damage Is Costing Your Business (And What to Do About It)
Packaging damage costs far more than most businesses calculate. The visible cost is the replacement and return freight. The invisible cost — lost CLV, negative reviews,...
Read more →
Shipping Box Size Optimisation: How to Cut Freight Costs Without Compromising Protection
The wrong box size is one of the most expensive mistakes in ecommerce. Oversized shipping boxes trigger dimensional weight charges that can significantly inflate your freight...
Read more →
New Financial Year, New Packaging Strategy: How to Audit and Upgrade Your Unboxing Experience
The new financial year is the best time to reset your packaging strategy. Most businesses plan their operations, marketing and budgets at the start of a...
Read more →Custom Ecommerce Packaging in Australia: What to Use, What to Print, and What to Skip
Your packaging is the only physical touchpoint most customers have with your brand before they open the box. For ecommerce businesses, that moment matters — and...
Read more →
Subscription Box Packaging Ideas: How to Build an Unboxing Experience That Drives Retention
Key Highlights The right packaging system can improve customer retention by creating a consistent and memorable unboxing experience Balancing durability, cost, and branding is essential for...
Read more →
Cupcake Packaging That Travels: How to Ship and Display Without Losing the Wow
Cupcakes are the most structurally vulnerable product in food retail — and most cupcake packaging doesn't adequately account for this. Icing, decorations and toppings can be...
Read more →Ready to put it into practice?
Australia’s largest online packaging range — 6,000+ products, 700+ box sizes and custom printing from 25 units.