Carrying out a successful marketing campaign need not break the bank. It's the golden age of social media and making good use of it to put any small business in the spotlight is highly doable.
You can write your own content highlighting your company's products and services, create helpful videos introducing the company and even feature your regular customers but how effective these posts are in generating interest in the company depends on a few factors.
In this article, we outline the 5 steps you can take to make sure your marketing content is able to reach more people and effectively convert them from follower to customer:
1. Manage your space
Apart from customising your page, make sure it's maintained by keeping information current like contact details, team members and company images. If you can't do it yourself, assign someone in your team to routinely check your Facebook for comments, questions and other communication from followers.2. It's all about imagery
Since a lot of business and marketing content on Facebook are very rarely composed of purely text, it's always a big help to pick high-quality photos to use. It's been proven that Facebook posts always perform better when they come with relevant exceptional images.Always choose a license-free snapshot that you can reuse across all the social media accounts for your business. There are a lot of sites you can visit online to curate pictures for your marketing needs.
3. Limit without the limit
Most people love the fact that Facebook does not have any character limit per post but this is where some businesses fail. A lot of people are not big fans of long content. We're just too busy for it. So, when you're coming up with one for your business, keep your posts as short and concise as you can afford.
4. Add a call to action
Use your content to encourage followers to act and not read or scroll. At the end of each Facebook post, your reader should be able to find answers to the following questions:- What is it you want me to do next?
- How can I find out more?
- Where do I go to get this promotion?
5. Reward
Attach discount codes, announce contests or referral programs when you can. It's nice to always make people feel there's something tangible available to them in visiting Facebook posts for your business.
With these five tips, we hope you'll find how easy it is to make Facebook work wonders in generating more buzz for your business.
