Over two decades ago, Australia’s retail colossus Cotton On was only operating from a tiny market stall in a small town in a vast country. Now, the fast fashion chain is one of the most recognisable brands in the world. It has also become the country’s largest global retailer, with more than 1500 stores spread across 18 countries.
Bringing Your Vision to Life
Cotton On is best known for producing on-trend clothing and accessories for women, men, and kids, all at a reasonable price range. We’d like to think that’s what drew the retail giant to Packqueen. Much like the retail chain, we are committed to creating a wide range of high-quality and affordable supplies that suit our customers’ needs. When Cotton On came to Packqueen, we were thrilled to bring their vision to life.
The fast fashion chain had an urgent request. Cotton On was in the process of decorating their retail store windows. To complete the look, they needed wholesale gift boxes to grab consumers’ attention. We only had a limited time to create and produce a compelling packaging solution that also works as décor. Still, we were able to deliver incredible wholesale gift boxes in time for their retail store windows launch. We not only met their requirements—we exceeded their expectations.
Creating Solutions to Improve Your Bottom Line
In today’s competitive business landscape, product packaging must do much more than protect your product. It should speak volumes about your brand—from your company’s values to the quality of your products. When done right, your product packaging can give consumers compelling reasons on why they should choose your brand over others.
Good packaging design has great influence over consumers’ purchasing decisions. Although the primary function of gift boxes is to prevent product damage, many factors such as size, design, and colour can reinforce perceived value. Depending on how your package looks, consumers may think that the product has more or less financial value. Stylized white gift boxes, for instances, can make your product and your brand seem high-end.
Attractive designs can entice consumers into buying your products again. When they like your brand, they won’t hesitate to recommend it to friends and family.
Building Brand Loyalty
Traditional marketing has little influence on brand loyalty. Today, consumers value good customer experiences. One of the ways you can do that is through your product packaging. Whether you use white gift boxes, cardboard gift boxes, or brightly coloured gift boxes, well-designed packaging can make any brand seem upscale. It creates memorable unboxing experiences. In turn, it entices consumers to share their experiences with your brand socially.
Creating incredible unboxing experiences for consumers can create some buzz online. However, even if your brand doesn’t become an internet sensation, you can expect to see increased brand loyalty.
Much like Cotton On, you can grab the attention of consumers and build brand loyalty with affordable cardboard gift boxes when you trust the right people to bring your vision to life.