Packaging Insights from PackQueen

Expert tips, ideas and inspiration to elevate your packaging and grow your business.

Customer Spotlight: How Baked by KB Sweeten Their Packaging Vibes - PackQueen
bakery-packaging

Customer Spotlight: How Baked by KB Sweeten Their Packaging Vibes

Meet: Baked by KB Baked by KB is a Melbourne-based bakery creating beautifully handcrafted custom cakes, cupcakes, cookies, and its signature Swookies! Since launching in Thornbury in 2019, the bu...

cake-packagingMother's Day Food Gifting: How to Package Sweet Treats That Feel Like a Luxury Gift - PackQueen

Mother's Day Food Gifting: How to Package Sweet Treats That Feel Like a Luxury Gift

By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ Mother's Day is the single most important gifting opportunity of the year for Australi...

cake-packagingCustom Cake Boxes: How to Make Your Brand Part of Every Celebration - PackQueen

Custom Cake Boxes: How to Make Your Brand Part of Every Celebration

By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ A custom cake box doesn't just carry the cake — it carries your brand into the most me...

cake-packagingDessert Packaging That Turns a Sweet Treat Into a Shareable Moment - PackQueen

Dessert Packaging That Turns a Sweet Treat Into a Shareable Moment

By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ Dessert packaging is the most photographed food packaging in Australia. Desserts are s...

cafe-packagingCake Box Packaging: What Every Baker, Patisserie and Café Needs to Get Right - PackQueen

Cake Box Packaging: What Every Baker, Patisserie and Café Needs to Get Right

By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ A cake box is not just a container — it's part of the celebration. A birthday cake, a ...

cake-packagingCupcake Packaging That Travels: How to Ship and Display Without Losing the Wow - PackQueen

Cupcake Packaging That Travels: How to Ship and Display Without Losing the Wow

By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ Cupcakes are the most structurally vulnerable product in food retail — and most cupcak...

cake-packagingDessert Packaging Made Easy: How to Package Cakes & Sweets Like a Pro - PackQueen

Dessert Packaging Made Easy: How to Package Cakes & Sweets Like a Pro

Baked goods aren’t just food—they’re an experience. Whether you're a boutique bakery or a passionate home baker, how you package your desserts can elevate your brand, protect your product, and wow ...

cake-packagingProduct Spotlight - Cake Boxes - PackQueen

Product Spotlight - Cake Boxes

For bakers and confectioners, cake boxes are an essential part of delivering delicious creations. In this blog post, we turn the spotlight on cake boxes and explore their features and benefits. Fr...

cake-packagingFour Tricks You Can Use to Ensure Your Cake Arrives in Perfect Condition - PackQueen

Four Tricks You Can Use to Ensure Your Cake Arrives in Perfect Condition

Transporting cakes in pristine condition requires special care. Discover four pro tips for sturdy cake boxes, cushioning, travel orientation and delivery refrigeration. Follow these tricks to de...

bakery-packagingCustomer Spotlight - Sift'd - PackQueen

Customer Spotlight - Sift'd

There's a darling little bakery in Glenmore Park that creates cupcakes, cake pops, cookies, macarons, brownies and cakes for every occasion. We got in touch with creator and chief baker Saoirse War...

bakery-packagingCustomer Spotlight - Rosa's Baking - PackQueen

Customer Spotlight - Rosa's Baking

Check out @rosasbaking on Instagram and you'll find a baker that creates delightful spectacles for the eyes and taste buds for just about every occasion. Make sure to follow their page so you can h...

cake-packagingPackaging for Cupcakes: Box Ideas and Tips for Safe Transport - PackQueen

Packaging for Cupcakes: Box Ideas and Tips for Safe Transport

Packaging plays a crucial role in how cupcakes are presented, transported, and experienced by customers. Whether you run a bakery, café, or home-based business, choosing the right packaging for cup...

bakery-packagingCustomer Spotlight - White Bite Desserts - PackQueen

Customer Spotlight - White Bite Desserts

If you're in Melbourne and looking for a bakery for bespoke baked treats for your next big event or just to give away to friends and loved ones, check out White Bite Desserts. We reached out to hea...

cake-packagingCustomer Spotlight - Verlena Cakes - PackQueen

Customer Spotlight - Verlena Cakes

There is a little bakery whose tagline is: Where art meets cake. They create dessert confections that double as works of art for just about every occasion. We got in touch with head baker Tahnee Up...

bakery-packagingCustomer Spotlight - The Cake Nook - PackQueen

Customer Spotlight - The Cake Nook

In Myaree, there's a little bakery that makes custom cakes, cupcakes and other delicious bakes for every special occasion you may need them for. Owner and baker Silvana Krajancic was more than happ...

cake-packagingCustomer Spotlight - The Cakeup Artist - PackQueen

Customer Spotlight - The Cakeup Artist

A passion for something I had no idea would turn into The Cakeup Artist came to life in late 2016 after finding myself intrigued by the 'bespoke celebration cakes' I had never seen before but truly...

bakery-packagingCustomer Spotlight - Sweet Miracle Cakes - PackQueen

Customer Spotlight - Sweet Miracle Cakes

Churning out all kinds of desserts including cakes, decorated cookies, eclairs, tarts, cookie cakes, cake pops, cupcakes and so much more, Sweet Miracle Cakes is a family-owned bakery in Epping wit...

cake-packagingCustomer Spotlight - SweetP Cakes and Cookies - PackQueen

Customer Spotlight - SweetP Cakes and Cookies

We recently reached out to Ellana Haddrill, the face, brain and hands behind SweetP Cakes and Cookies to find out what sweet dreams are made of. But first, the introductions. Hello. I am Ellana, sh...

cake-packagingCustomer Spotlight - SugarLily Cakes and Confectionery - PackQueen

Customer Spotlight - SugarLily Cakes and Confectionery

There's a little sweetheart of a bespoke cake company in Elanora, QLD called SugarLily Cakes and Confectionery. We recently got in touch with head baker and owner Kerry Neve to find out more about ...

bakery-packagingCustomer Spotlight - Sok's Sweet Treats - PackQueen

Customer Spotlight - Sok's Sweet Treats

Today, we are taking a look at Sok's Sweet Treats, a bakery in Mickleham. Queen baker Sok has this to say when asked how and where her little dreamy bakery came to be: I am a home baker who has a p...

bakery-packagingCustomer Spotlight - Oh My Bakes Melbourne - PackQueen

Customer Spotlight - Oh My Bakes Melbourne

Making sure your special event is made even more special, how about bespoke cakes and other dessert items as well as custom-made gifts?Those are exactly when Oh My Bakes Melbourne offers and so muc...

bakery-packagingCustomer Spotlight - Bakes by Jean - PackQueen

Customer Spotlight - Bakes by Jean

Bakes by Jean was founded in 2015 by Jean Cleary-Coyne. Jean's cake-making skills led her from Ireland (where she began baking sponge cakes and apple tarts with her mum at the age of three) to qual...