Packaging Insights from PackQueen

Expert tips, ideas and inspiration to elevate your packaging and grow your business.

Custom Cookie and Macaron Boxes: How Premium Packaging Justifies Premium Pricing - PackQueen
cookie-packaging

Custom Cookie and Macaron Boxes: How Premium Packaging Justifies Premium Pricing

By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ Premium cookie and macaron packaging is the mechanism that makes premium pricing stick...

cake-packagingDessert Packaging That Turns a Sweet Treat Into a Shareable Moment - PackQueen

Dessert Packaging That Turns a Sweet Treat Into a Shareable Moment

By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ Dessert packaging is the most photographed food packaging in Australia. Desserts are s...

cafe-packagingCake Box Packaging: What Every Baker, Patisserie and Café Needs to Get Right - PackQueen

Cake Box Packaging: What Every Baker, Patisserie and Café Needs to Get Right

By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ A cake box is not just a container — it's part of the celebration. A birthday cake, a ...

Design & Packaging TipsMacaron Boxes: Why Presentation Is Half the Product for Premium Patisseries - PackQueen

Macaron Boxes: Why Presentation Is Half the Product for Premium Patisseries

By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ A macaron is one of the most visually stunning products in food retail — and your pack...

cake-packagingDessert Packaging Made Easy: How to Package Cakes & Sweets Like a Pro - PackQueen

Dessert Packaging Made Easy: How to Package Cakes & Sweets Like a Pro

Baked goods aren’t just food—they’re an experience. Whether you're a boutique bakery or a passionate home baker, how you package your desserts can elevate your brand, protect your product, and wow ...

macaron-patisserie-packagingProduct Spotlight - Macaron Boxes - PackQueen

Product Spotlight - Macaron Boxes

Highlights:   Luxurious Heritage of Macarons: Macarons are a premium treat with origins in royal tradition, prized for their delicate texture, exquisite flavor, and elegant appearance, making them...

Design & Packaging TipsMacaron Box Inspiration - PackQueen

Macaron Box Inspiration

Macaron Box Inspiration Blog Post You might be surprised to know that the Macaron cookie originated from Italy in the early 1500's. Chef Catherine de Medicis was married to Duc d'Orleans who later...

Customer StoriesCustomer Spotlight - The Wright Macaron - PackQueen

Customer Spotlight - The Wright Macaron

Spunky, spirited and specialised - words one will very gladly use to describe the vibe of The Wright Macaron, a bright spark of a bakery in Wodonga, VIC. We reached out to owner Tegan Wright to tal...

corporate-gift-packagingCustomer Spotlight - The Macaron Messenger - PackQueen

Customer Spotlight - The Macaron Messenger

Introducing The Macaron Messenger, premium corporate gifting and catering provider in Merewether. Chief Macaron Officer Andrea MacDougall beams when asked about the company. Our clients expect high...

Customer StoriesCustomer Spotlight - Sweet Macaron Co - PackQueen

Customer Spotlight - Sweet Macaron Co

There's a specialty macaron bakery in Craigieburn, VIC that creates pillowy-soft, delightful delicacies for every special occasion and meaningful celebration under the sun. Today, we're swiveling t...

chocolate-packaging3 Reasons You'll Love Our New Laydown Macaroon & Chocolate boxes - PackQueen

3 Reasons You'll Love Our New Laydown Macaroon & Chocolate boxes

Our lovely new macaroon and chocolate boxes are about to make gift-giving a whole lot sweeter. In this post, we'll highlight 3 reasons why you're going to love these elegant new packaging options. ...

Customer StoriesCustomer Spotlight - Les Soeurs Macarons - PackQueen

Customer Spotlight - Les Soeurs Macarons

Blog Highlights: Les Soeurs Macarons’ Origin Story: Founded by sisters Rachel Louie and her sibling, the bakery began in 2016 after Rachel fell in love with macarons while living in Japan and decid...