Your stage:

Guide / Materials & board grades / Chapter 3.10

Packaging around food: outer vs direct contact.

Food businesses need to think about which packaging actually touches the food. Here's the difference between outer and direct-contact packaging, what to ask, and where to find the official rules.

5 min readReviewed by the PackQueen packaging teamUpdated October 2026Start-upGrowingEnterprise

The short answer

Direct-contact packaging touches the food itself, like a cake board, a takeaway tray, a wrap or a pouch. Outer packaging holds food that's already wrapped or packed, like a gift box holding wrapped chocolates or a carton of sealed jars. In Australia, food businesses must use packaging that is fit for its intended use and unlikely to contaminate food. Check each product's details for its intended use, and see Food Standards Australia New Zealand for the official guidance.

Outer packaging vs direct contact

Outer packaging

This packaging never touches unwrapped food. A box holding bottled sauces, a carton of packaged biscuits or a gift box of wrapped chocolates are all outer packaging. Standard boxes, bags and cartons are often used here, along with labels, ribbon and tissue for presentation.

Direct-contact packaging

This packaging touches the food. Cake boards, bakery boxes holding unwrapped cakes, takeaway containers, trays, cups and wraps all fall into this group. Here, the material and its intended use matter, because the packaging is part of keeping the food safe.

The grey areas

Some packaging sits in between. A cookie box might hold cookies directly, or cookies in sealed bags. A window box might let food touch the window film. Decide how your food will actually be packed, and choose packaging intended for that use.

If you use a liner or wrap, it must itself suit the food, the temperature, any grease or moisture and how long the food stays in contact. A liner doesn't automatically make an unsuitable outer box suitable, so check both.

What the rules say

Food Standards Australia New Zealand (FSANZ) explains that manufacturers are required by the Food Standards Code to ensure food in contact with packaging is safe. In Australia, food businesses must also meet Standard 3.2.2, which requires packaging material that is fit for its intended use and not likely to cause food contamination.

This chapter is general information, not legal or food safety advice. Your local council's environmental health officer and FSANZ are the best sources for what applies to your business.

Questions to ask about food packaging

Use these when choosing packaging for food products.

QuestionWhy it matters
Will the packaging touch unwrapped food?Decides whether you need packaging intended for direct food contact
Is the food fatty, oily, wet or hot?Some materials suit dry food only; grease and moisture need suitable materials or linings
Will it be stored chilled, frozen or heated?Temperature affects how packaging performs
Is the product described for this use?Check the product details for its intended use
Does the printed side touch the food?Inks and coatings are usually meant for the outside of the pack

What it means for you

The same question, answered for where your business is today.

Choose your stage at the top of the page to open the advice for you.

Start-up · under 100 units

Work out which items touch your food and which don't. For outer packaging, you have a wide choice. For direct contact, choose products described for that use, and check with your council if unsure.

A wrap or liner between food and a decorative box is a common, practical approach.

Growing · 100 to 2,499 units

As your range grows, list every packaging item and whether it touches food. Keep product details and any supplier documents for direct-contact items on file.

Try this: review your packaging list whenever you add a new product or change a recipe, such as adding oil or moisture.

Enterprise · 2,500 units and more

Include food-contact requirements in your packaging specification and ask suppliers for the documentation your food safety program needs before ordering.

Record which packaging is approved for which products, so substitutions don't happen in busy periods.

Common mistakes

  1. 1
    Assuming all boxes suit direct food contact. Many boxes are designed as outer packaging. Check the product details for intended use.
  2. 2
    Letting the printed side touch food. Printing is designed for the outside. Keep food on the inside surface or use a liner.
  3. 3
    Ignoring grease and moisture. Oily or wet foods can soak into unsuitable board. Use a suitable liner, tray or container.
  4. 4
    Relying on a product name alone. A name isn't a specification. Check the product details and ask if you need more information.

Food packaging questions

What's the difference between outer and direct-contact packaging?
Direct-contact packaging touches the food itself. Outer packaging holds food that's already wrapped or packed.
Who regulates food packaging in Australia?
Food Standards Australia New Zealand (FSANZ) sets the Food Standards Code. Food businesses must use packaging that is fit for its intended use and unlikely to contaminate food. State and territory food laws and local councils also apply.
Can I put cakes and cookies straight into a box?
Use packaging intended for direct food contact, or put the food in a suitable bag, wrap or liner first. Check the product details.
Can I put food in a printed box?
Many food boxes are printed on the outside. Keep food away from printed surfaces, or use a liner.
Where can I get advice for my business?
Your local council's environmental health team and the FSANZ website are the best places to start.

Keep reading

Shop food packaging

Packing food products?

Tell us what you make and how it's packed. Our Melbourne team will help you find packaging suited to it, usually within 1 business day.