Industry · Wine clubs & cellar doors

Packaging for wine clubs and cellar door orders.

Wine club releases and cellar door orders mean shipping bottles to members across Australia, every few months, in volume. We supply six-bottle wine boxes, wine shipping cartons, two and three bottle boxes, custom printed cartons, branded tape and insert cards for wine clubs and cellar doors.

★★★★★ 4.93 from 1,120 reviews90,000+ businesses since 2007Melbourne-based team
Wine Club Packaging
6,000+products in our range
700+box sizes
1–3 daysdispatch on stock items
From 25units for digital printed boxes

Why it matters

Every release is a member moment.

Club members judge the release from the moment the box arrives.

🛡️

Fewer breakages

Wine shipping cartons hold bottles apart and in place.

💸

A branded arrival

Printed cartons and tape make the delivery feel like part of the club.

🎁

Efficient packing

A standard box for each pack size speeds up release day.

What to look for

What wine club packaging must do.

Wine club packaging has to protect heavy glass and handle release-day volume.

✓

Bottle protection

Cartons that hold each bottle upright and apart.

✓

Strength

Board and tape that carry six full bottles.

✓

Standard sizes

One box per pack size keeps packing simple.

✓

Branding

Printed cartons or tape make the delivery recognisable.

✓

Release notes

Room for a tasting card or release letter.

The complete solution

Build your wine club kit.

Everything for release day.

The essentials

What every order needs.

  • Six-bottle wine boxes or shipping cartonsYour core release box.
  • Packaging tapeStrong tape for heavy cartons.
  • Printed release cardsTasting notes for members.

The upgrades

Low-cost touches that make a big impression.

  • Two and three bottle boxesFor smaller packs.
  • Custom packaging tapeBranded shipments.
  • Custom printed wine boxesA fully branded release box.

Quick decision guide

What packaging should I use?

Match the packaging to the pack size.

You ship

Six-bottle releases

Use six-bottle wine boxes or wine shipping cartons

Add a release card

You ship

Three-bottle packs

Use three-bottle wine boxes

Add a tasting card

You ship

Two-bottle gifts

Use two-bottle wine boxes

Add a gift card

You ship

Single bottle orders

Use single bottle boxes

Add an outer shipping carton

You ship

Branded releases

Use custom printed wine boxes

Add custom packaging tape

You ship

Cellar door orders

Use wine shipping cartons

Add a thank you card

Comparison

Compare your options.

How the main wine club packaging options stack up.

PackagingBest forProtectionBrandingBudget
Six-bottle wine boxesSix-pack releasesHighGood$$
Wine shipping cartonsShipping bottlesHighMinimal$$
Two & three bottle boxesSmaller packsHighGood$
Custom printed wine boxesBranded releasesHighExcellent$$$
Custom packaging tapeBranding plain cartonsLowExcellent$

Buying guide

Tips from packaging experts.

Practical advice for wine clubs.

Order before release day

Order cartons well ahead of each release so packing isn't held up.

Brand with tape

Custom packaging tape is an easy way to brand plain shipping cartons.

Test with a full box

Ship a full six-bottle box to yourself before switching cartons.

Include release notes

A printed card with tasting notes makes every release feel special.

Box size calculator

Enter your product size and how you'll pack it. We'll work out the box size you need in millimetres.

Enter your product size to see the internal box size you need.

This is a guide only. We recommend ordering a sample and testing it with your product before buying in bulk.

Sustainability

Better choices for the planet.

Our eco range →

Recyclable cardboard

Our cardboard boxes and cartons can go in kerbside recycling.

Kraft & recycled content

Our cardboard contains 60%+ recycled content.

Recyclable tissue

Our tissue paper is 100% recyclable.

Paper void fill

Swap foam and bubble wrap for honeycomb or kraft paper fill.

Made in Melbourne

Over 90% of our range is made in Melbourne.

Before you order

Your packaging checklist.

Tick these off before your first (or next) order to avoid the most common mistakes.

FAQs

Wine club packaging questions.

Can't find your answer? Call 03 8689 9344 or contact us.

What packaging is best for shipping wine club releases?
Six-bottle wine boxes and wine shipping cartons designed to hold bottles in place are the most popular.
Do you have boxes for two and three bottle packs?
Yes. We stock two-bottle and three-bottle wine boxes, as well as single bottle boxes.
Can we brand our wine club boxes?
Yes. We offer custom printed wine boxes, custom printed shipping cartons and custom packaging tape.
How do I stop bottles breaking in transit?
Use cartons designed for wine shipping, seal them well and test with a full box before a release.
Do you supply in bulk for releases?
Yes. Request a quote with your release volumes and our team will help.
Do you deliver Australia-wide?
Yes, we deliver Australia-wide. Stock orders typically dispatch within 1–3 business days, and we offer Click & Collect from Thomastown, VIC.

Ready to get started?

Releases that arrive perfect.

Tell us your release volumes and pack sizes and our Melbourne team will help you plan.

Last updated: October 2026 · Reviewed by the PackQueen packaging team