Industry · Perfume & fragrance
Perfume packaging for bottles, discovery sets and gifting.
Fragrance is sold on feeling, and the box sets the mood before the bottle is opened. We supply rigid boxes, custom printed cartons, gift boxes, gift bags and finishing touches for perfume houses, niche fragrance brands and home fragrance makers.
Why it matters
The box is part of the scent.
Fragrance buyers expect luxury, and the packaging is their first impression of it.
Signals luxury
Rigid boxes and foil finishes tell customers this is a premium product.
Protects the bottle
A well-fitted box stops glass bottles moving and chipping.
Makes gifting easy
Perfume is a classic gift, so beautiful packaging drives sales.
Shop perfume packaging
The fragrance essentials.
Premium boxes and finishing touches for bottles and sets.
Custom Rigid Boxes
Luxury rigid boxes with your branding.
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Custom Printed Cartons
Printed cartons for each fragrance.
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Rigid Boxes
Plain rigid boxes for sets and gifts.
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Black Gift Boxes
A sleek, luxurious look.
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Two-Piece Gift Boxes
Lift-off lid boxes for discovery sets.
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Magnetic Gift Boxes
Premium boxes for gift sets.
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Custom Printed Gift Bags
Branded bags for retail and events.
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Custom Printed Tissue
A branded reveal inside the box.
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Satin Ribbon
A luxurious finishing touch.
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Mailer Boxes
Ship online fragrance orders.
Shop now →What to look for
What perfume packaging must do.
Fragrance packaging has to feel luxurious and protect glass at the same time.
A premium feel
Rigid board, foil and matt or gloss lamination all add perceived value.
A snug fit
Bottles should sit firmly in the box so they can't move or chip.
Brand consistency
Matching cartons across your range make the collection recognisable.
Gift presentation
Discovery and gift sets need structure to hold several bottles neatly.
Shipping protection
Online orders need an outer mailer and filler for glass.
The complete solution
Build your fragrance kit.
Everything from the bottle to the gift bag.
The essentials
What every order needs.
- Custom printed cartons or rigid boxesFor each bottle.
- Mailer boxesFor online orders.
- Tissue paperPresentation inside the box.
The upgrades
Low-cost touches that make a big impression.
- Two-piece or magnetic gift boxesFor discovery and gift sets.
- Custom printed gift bagsFor retail and events.
- Satin ribbonA finishing touch for gifts.
Quick decision guide
What packaging should I use?
Match the packaging to the product and the price point.
Full-size bottles
Use custom printed cartons
Add foil printing for the brand name
Luxury & niche fragrances
Use custom rigid boxes
Add custom printed tissue inside
Discovery & sample sets
Use two-piece gift boxes
Add a fitted insert
Gift sets
Use magnetic gift boxes
Add satin ribbon
Retail & events
Use custom printed gift bags
Add tissue paper
Online orders
Use mailer boxes
Add filler around the product box
Comparison
Compare your options.
How the main perfume packaging options stack up.
| Packaging | Best for | Protection | Branding | Budget |
|---|---|---|---|---|
| Custom printed cartons | Full-size bottles | Medium | Excellent | $$ |
| Custom rigid boxes | Luxury fragrances | High | Excellent | $$$ |
| Two-piece gift boxes | Discovery sets | Medium | Good | $$ |
| Magnetic gift boxes | Gift sets | High | Good | $$$ |
| Custom printed gift bags | Retail and events | Low | Excellent | $$ |
Custom printing
Put your brand on every order.
Branded packaging doesn't need a big upfront investment. Choose the print method that suits your volume, budget and design.
Digital print
Full colour logos on stock mailer boxes. Ideal for small runs.
Learn more → Bold colourScreen print
Crisp 1–2 colour logos, including white ink on kraft black boxes.
Learn more → High volumeFlexo print
Cost-effective printing on shipping cartons for larger orders.
Learn more → PremiumOffset print
The highest quality full colour print on paperboard packaging.
Learn more → LuxuryFoil print
Gold, silver, rose gold and more on rigid boxes and gift bags.
Learn more → Finishing touchesTissue, ribbon, labels & cards
Brand every layer of the unboxing.
Learn more →Buying guide
Tips from packaging experts.
Practical advice for fragrance brands.
Measure the bottle with the cap on
Measure height with the cap fitted and the widest point of the bottle, including any shoulders.
Use foil for the brand name
Foil printing on a dark box is a classic fragrance look that adds instant luxury.
Order a sample with your bottle
Test the fit and the finish with your actual bottle before ordering in volume.
Plan for gifting seasons
Mother's Day, Valentine's Day and Christmas are peak fragrance seasons. Order early.
Sustainability
Better choices for the planet.
Recyclable cardboard
Our cardboard boxes and cartons can go in kerbside recycling.
Kraft & recycled content
Our cardboard contains 60%+ recycled content.
Recyclable tissue
Our tissue paper is 100% recyclable.
Paper void fill
Swap foam and bubble wrap for honeycomb or kraft paper fill.
Made in Melbourne
Over 90% of our range is made in Melbourne.
Before you order
Your packaging checklist.
Tick these off before your first (or next) order to avoid the most common mistakes.
What packaging is best for perfume bottles?
Can you foil print my brand on perfume boxes?
What should I use for discovery sets?
Can I order a sample first?
How should I ship perfume orders?
Do you deliver Australia-wide?
Ready to get started?
Packaging worthy of your fragrance.
Tell us about your bottle, finish and quantity and our Melbourne team will recommend the right packaging.