Industry · Boutique retail
Boutique retail packaging for in-store sales.
The bag your customer carries out of the shop is your best walking advertisement. We supply premium gift bags, tissue paper, ribbon and swing tags that make every in-store purchase feel special, in plain stock or printed with your logo.
Why it matters
The last thing they touch is your bag.
In a boutique, the moment of purchase is part of the experience you're selling.
Protects the purchase
Tissue and a sturdy bag keep garments, homewares and gifts looking new all the way home.
Supports your price point
A premium bag and a neat wrap tell customers they've bought something worth the price.
Keeps your brand visible
A good-looking bag gets reused and carried around town long after the sale.
Shop boutique packaging
The boutique counter essentials.
Bags, wrap and finishing touches, plain or ready to brand.
Premium Laminated Gift Bags
Gloss or matt bags with rope handles for a luxe finish.
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Paper Gift Bags
Everyday counter bags in a range of colours and sizes.
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Custom Printed Gift Bags
Your logo on every bag that leaves the shop.
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Kraft Paper Gift Bags
Natural kraft bags for a relaxed, earthy look.
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Tissue Paper
Wrap garments and gifts before they go in the bag.
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Custom Printed Tissue
Your logo or pattern on every wrap.
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Ribbons
Satin, grosgrain and organza for a finished gift.
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Custom Swing Tags
Branded tags for garments and gifts.
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Custom Stickers & Labels
Seal tissue with your logo for very little cost.
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Retail Bags & Accessories
The rest of your counter supplies in one place.
Shop now →What to look for
What boutique packaging needs to do.
The right choice depends on what you sell and the experience you want customers to remember.
Strong handles
Rope or twisted paper handles carry heavier homewares and multiple items without tearing.
The right bag sizes
Stock two or three sizes so small items aren't swimming in a big bag and bulky ones fit.
A consistent look
Matching bags, tissue and ribbon make your shop look considered and on-brand.
Quick to wrap
Pre-cut tissue and ready-tied ribbon keep the counter moving on busy days.
Plain or printed
Start with stock bags and branded stickers, then move to printed bags as volumes grow.
The complete solution
Build your counter kit.
Everything your staff need to wrap and bag a sale beautifully.
The essentials
What every order needs.
- Gift bags in two or three sizesCovers everything from jewellery to homewares.
- Tissue paperWraps each item for presentation and protection.
- Branded sticker sealsCloses the tissue and adds your logo.
The upgrades
Low-cost touches that make a big impression.
- RibbonTurns any purchase into a gift on request.
- Custom swing tagsCarries your brand on every garment or gift.
- Custom printed bags or tissueFull brand control at the counter.
Quick decision guide
What packaging should I use?
Match your bag and wrap to what you sell.
Clothing & accessories
Use premium laminated gift bags
Add tissue paper and a sticker seal
Jewellery & small gifts
Use small paper gift bags
Add tissue paper and ribbon
Homewares & candles
Use kraft paper gift bags with strong handles
Add tissue paper wrapped around fragile items
Gifts wrapped on request
Use gift bags or wrapping paper
Add ribbon and a swing tag
Sale and everyday purchases
Use paper gift bags
Add a branded sticker
Premium or high-value pieces
Use custom printed gift bags
Add custom printed tissue and ribbon
Comparison
Compare your options.
How the most popular boutique packaging options stack up.
| Packaging | Best for | Protection | Branding | Budget |
|---|---|---|---|---|
| Premium laminated gift bags | Fashion and premium gifts | Medium | Excellent | $$ |
| Paper gift bags | Everyday counter sales | Low | Good | $ |
| Kraft paper gift bags | Natural and eco-minded brands | Medium | Good | $ |
| Custom printed gift bags | A signature in-store look | Medium | Excellent | $$$ |
| Tissue paper | Wrapping inside the bag | Low | Good | $ |
Custom printing
Put your brand on every order.
Branded packaging doesn't need a big upfront investment. Choose the print method that suits your volume, budget and design.
Digital print
Full colour logos on stock mailer boxes. Ideal for small runs.
Learn more → Bold colourScreen print
Crisp 1–2 colour logos, including white ink on kraft black boxes.
Learn more → High volumeFlexo print
Cost-effective printing on shipping cartons for larger orders.
Learn more → PremiumOffset print
The highest quality full colour print on paperboard packaging.
Learn more → LuxuryFoil print
Gold, silver, rose gold and more on rigid boxes and gift bags.
Learn more → Finishing touchesTissue, ribbon, labels & cards
Brand every layer of the unboxing.
Learn more →Buying guide
Tips from packaging experts.
Small details that make a boutique feel like a boutique.
Pick a signature colour
Choose one bag colour and one tissue colour and stick with them. Customers start to recognise your bags around town.
Brand the cheap layers first
A logo sticker on plain tissue costs very little but makes a stock bag feel custom. Move to printed bags once you're sure of quantities.
Plan for your busiest days
Christmas, Mother's Day and sale weekends use bags fast. Order early so you don't run out at the counter.
Order samples before you commit
Check handle strength and size with your actual products before ordering in bulk.
Sustainability
Better choices for the planet.
Recyclable cardboard
Our cardboard boxes and cartons can go in kerbside recycling.
Kraft & recycled content
Our cardboard contains 60%+ recycled content.
Recyclable tissue
Our tissue paper is 100% recyclable.
Paper void fill
Swap foam and bubble wrap for honeycomb or kraft paper fill.
Made in Melbourne
Over 90% of our range is made in Melbourne.
Before you order
Your packaging checklist.
Tick these off before your first (or next) order to avoid the most common mistakes.
Can I get gift bags printed with my logo?
Do I need to order custom printing to look professional?
What's the difference between laminated and paper gift bags?
What size gift bags should I stock?
Can I order samples first?
Do you deliver Australia-wide?
Ready to get started?
Make every sale look special.
Whether you need plain bags today or fully branded counter packaging, our Melbourne team is ready to help.