Spring Refresh: How to Update Your Packaging for the Gifting Season Without a Full Rebrand
By Monique, Founder of PackQueen · Packaging Strategy · 8 min read 3 Things You'll Take Away From This Article ➡ Spring is the most overlooked packaging opportunity in the Australian retail c...
Custom Carry Packs: Why Your Food Business's Most-Seen Packaging Should Also Be Your Best-Looking
By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ The custom carry pack is the most visible piece of packaging your food business produc...
Custom Donut Boxes: The Small Investment That Turns First-Time Buyers Into Regulars
By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ A custom donut box is not just packaging — it's your most cost-effective customer rete...
The Small Business Packaging Playbook: From First Order to Scalable Brand Identity
By Monique, Founder of PackQueen · Packaging Strategy · 8 min read 3 Things You'll Take Away From This Article ➡ Your packaging strategy should grow with your business — not hold it back. Thi...
Custom Cake Boxes: How to Make Your Brand Part of Every Celebration
By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ A custom cake box doesn't just carry the cake — it carries your brand into the most me...
Why Finding the Right Packaging Supplier Is One of the Hardest Things About Growing a Small Business
By Monique, Founder of PackQueen · Packaging Strategy · 8 min read 3 Things You'll Take Away From This Article ➡ Packaging expectations for small businesses have risen dramatically. What was ...
Custom Food Trays: How Australian Caterers, Cafés and Retailers Are Winning on Presentation
By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ A custom food tray is one of the most commercially powerful packaging upgrades availab...
How to Build a Profitable Subscription Box Business: Packaging, Logistics and Retention
By Monique, Founder of PackQueen · Packaging Strategy · 8 min read 3 Things You'll Take Away From This Article ➡ Subscription box packaging is a product in itself, not just a container. For s...
Custom Pizza Boxes: Why Your Logo on Every Box Is the Best Marketing Investment You're Not Making
By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ Custom pizza boxes are the highest-reach marketing channel most pizza operators have n...
Packaging Design Psychology: The Colours, Fonts and Finishes That Drive Purchase Decisions
By Monique, Founder of PackQueen · Packaging Strategy · 8 min read 3 Things You'll Take Away From This Article ➡ Packaging design communicates before your customer reads a single word. Colour...
Food and Hamper Trays: How to Present Gift Sets and Party Platters Like a Professional
By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ The tray is the foundation of every great food presentation — and most businesses unde...
How Much Packaging Damage Is Costing Your Business (And What to Do About It)
By Monique, Founder of PackQueen · Packaging Strategy · 8 min read 3 Things You'll Take Away From This Article ➡ Packaging damage costs far more than most businesses calculate. The visible co...
Carry Pack Packaging: The Unsung Hero of Food Retail That's Doing More Than You Think
By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ The carry pack is the most underestimated piece of packaging in food retail. While mos...
Luxury Packaging on a Small Business Budget: 8 Techniques That Actually Work
By Monique, Founder of PackQueen · Packaging Strategy · 8 min read 3 Things You'll Take Away From This Article ➡ Luxury packaging is about perception, not price. The elements that make packag...
Pizza Box Packaging: Why More Australian Operators Are Thinking Beyond the Plain White Box
By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ The pizza box is the most travelled piece of food packaging in Australia — and most bu...
Shipping Box Size Optimisation: How to Cut Freight Costs Without Compromising Protection
By Monique, Founder of PackQueen · Packaging Strategy · 8 min read 3 Things You'll Take Away From This Article ➡ The wrong box size is one of the most expensive mistakes in ecommerce. Oversiz...
Tissue Paper Packaging Guide: GSM, Wrapping Methods, and Branded Tissue Tips
Tissue paper is one of the lowest-cost, highest-impact upgrades you can make to your packaging. A single sheet between your product and the box lid changes how an order feels to open — and for ecom...
Dessert Packaging That Turns a Sweet Treat Into a Shareable Moment
By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ Dessert packaging is the most photographed food packaging in Australia. Desserts are s...
By Monique, Founder of PackQueen · Packaging Tips · 7 min read 3 Things You'll Take Away From This Article ➡ The difference between gift wrapping that looks amateur and gift wrapping that loo...
New Financial Year, New Packaging Strategy: How to Audit and Upgrade Your Unboxing Experience
By Monique, Founder of PackQueen · Packaging Strategy · 8 min read 3 Things You'll Take Away From This Article ➡ The new financial year is the best time to reset your packaging strategy. Most...
Custom Ecommerce Packaging in Australia: What to Use, What to Print, and What to Skip
Your packaging is the only physical touchpoint most customers have with your brand before they open the box. For ecommerce businesses, that moment matters — and most are either underinvesting in it...
Cake Box Packaging: What Every Baker, Patisserie and Café Needs to Get Right
By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ A cake box is not just a container — it's part of the celebration. A birthday cake, a ...
