Packaging Insights from PackQueen

Expert tips, ideas and inspiration to elevate your packaging and grow your business.

Calico Bags vs Plastic Bags: The Business Case for Making the Switch - PackQueen
Design & Packaging Tips

Calico Bags vs Plastic Bags: The Business Case for Making the Switch

By Monique, Founder of PackQueen  ·  Packaging Strategy  ·  8 min read 3 Things You'll Take Away From This Article ➡ Plastic bags are a liability, not just a choice. Rising consumer expectations,...

Design & Packaging TipsBranded Packaging Ideas: Practical Ways to Make Your Packaging Look More Professional - PackQueen

Branded Packaging Ideas: Practical Ways to Make Your Packaging Look More Professional

Key Highlights Small packaging upgrades can significantly improve perceived brand value and customer trust Strategic material and design choices help businesses balance cost, durability, and visua...

Design & Packaging TipsCookie Packaging Done Right: The Difference Between a Sale and a Second Glance - PackQueen

Cookie Packaging Done Right: The Difference Between a Sale and a Second Glance

By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ Cookie packaging is a sales tool, not just a container. The right cookie box can turn ...

Design & Packaging TipsSmall Business Packaging Checklist: <br>How to Pack and Ship Orders Like a Pro - PackQueen

Small Business Packaging Checklist:
How to Pack and Ship Orders Like a Pro

For small businesses, packaging is more than just putting products into a box. It plays a critical role in protecting orders, reducing shipping damage, improving efficiency and creating a positive...

Design & Packaging TipsChocolate Box Packaging That Sells: How to Make Your Chocolates Look as Good as They Taste - PackQueen

Chocolate Box Packaging That Sells: How to Make Your Chocolates Look as Good as They Taste

By Monique, Founder of PackQueen · Food Packaging · 8 min read 3 Things You'll Take Away From This Article ➡ Your chocolate box is doing as much selling as the chocolate inside it. Before a custo...

Design & Packaging TipsMailer Box vs Shipping Box: Which Is Right for Your Ecommerce Business? - PackQueen

Mailer Box vs Shipping Box: Which Is Right for Your Ecommerce Business?

By Monique, Founder of PackQueen  ·  Packaging Strategy  ·  8 min read 3 Things You'll Take Away From This Article ➡ Mailer boxes and shipping boxes solve different problems. Understanding the di...

Design & Packaging TipsCustom Packaging for Small Business: How to Get Started - PackQueen

Custom Packaging for Small Business: How to Get Started

For small businesses, packaging is more than just a way to protect products during shipping. It’s an opportunity to build brand recognition, create a memorable customer experience and stand out in...

Design & Packaging TipsCreative Gift Packaging Ideas That Elevate Any Present - PackQueen

Creative Gift Packaging Ideas That Elevate Any Present

The right gift packaging doesn’t just hold a product — it creates anticipation, emotion, and memory. Whether you’re packaging candles, skincare, wine, apparel, or corporate hampers, creative gift ...

Design & Packaging TipsThe Unboxing Effect: How Custom Printed Boxes Turn Customers Into Brand Advocates - PackQueen

The Unboxing Effect: How Custom Printed Boxes Turn Customers Into Brand Advocates

By Monique, Founder of PackQueen  ·  Packaging Strategy  ·  8 min read 3 Things You'll Take Away From This Article ➡ Packaging is your most underrated marketing channel. The unboxing moment is ...

Design & Packaging TipsHow to Package Fragile Items for Shipping (Step-by-Step) - PackQueen

How to Package Fragile Items for Shipping (Step-by-Step)

Shipping fragile items doesn’t have to feel like a gamble. Whether you’re sending glassware across the country or fulfilling online candle orders every day, knowing how to package fragile items fo...

Design & Packaging TipsWhat Is Reusable Packaging and How Can Businesses Use It Effectively? - PackQueen

What Is Reusable Packaging and How Can Businesses Use It Effectively?

Sustainability is becoming a core part of how businesses operate, and packaging plays a major role in that shift. One of the most practical ways to reduce waste is by using reusable packaging, whi...

Design & Packaging TipsPackaging Design & Unboxing: A Practical Guide for Small Brands - PackQueen

Packaging Design & Unboxing: A Practical Guide for Small Brands

In today’s ecommerce landscape, packaging design is no longer just about protecting products. It plays a key role in how customers perceive your brand, from the moment a parcel arrives to the fina...

Design & Packaging TipsMinimalist Packaging: How to Look Premium on a Budget - PackQueen

Minimalist Packaging: How to Look Premium on a Budget

Minimalist packaging isn’t about doing less. It’s about doing less, better. In today’s crowded eCommerce space, brands are discovering that clean lines, consistent colour palettes, and simple fini...

Design & Packaging TipsHow to Reduce Packaging Waste Without Compromising Protection - PackQueen

How to Reduce Packaging Waste Without Compromising Protection

Sustainability is no longer optional for ecommerce brands and businesses in general. Customers expect responsible practices, and businesses are feeling increasing pressure to reduce environmental ...

Design & Packaging TipsShipping & Fulfilment Packaging: Protect Products and Reduce Costs - PackQueen

Shipping & Fulfilment Packaging: Protect Products and Reduce Costs

Effective shipping packaging is one of the most important investments an ecommerce business can make. The way you package products directly impacts customer satisfaction, return rates, shipping co...

Design & Packaging TipsHow to Choose the Right Strength & Material for Cardboard Boxes - PackQueen

How to Choose the Right Strength & Material for Cardboard Boxes

Choosing the right cardboard boxes is essential for protecting your products, reducing shipping costs, and preventing damage during transit or storage. Not all boxes are made the same. The strengt...

Design & Packaging TipsMoving Box Sizes Explained: What Size Boxes Do You Really Need? - PackQueen

Moving Box Sizes Explained: What Size Boxes Do You Really Need?

If your business ships physical products, you already know how important it is to get your packaging right. And when it comes to moving your products—whether you're sending out bulk shipments to r...

Design & Packaging TipsCustom Paper Bags & Gift Bags: Branding Tips for Small Businesses - PackQueen

Custom Paper Bags & Gift Bags: Branding Tips for Small Businesses

At PackQueen, we’ve worked with thousands of small businesses and boutique retailers across Australia—and we’ve learned that the smallest touches often have the biggest impact. One of the most ove...

Design & Packaging TipsSustainable Packaging Materials: What They Are and Why They Matter - PackQueen

Sustainable Packaging Materials: What They Are and Why They Matter

As a team that works closely with Aussie businesses every day, we’ve seen firsthand how sustainability has become a top priority. From small startups to national brands, more and more businesses a...

Design & Packaging TipsDessert Packaging Made Easy: How to Package Cakes & Sweets Like a Pro - PackQueen

Dessert Packaging Made Easy: How to Package Cakes & Sweets Like a Pro

Baked goods aren’t just food—they’re an experience. Whether you're a boutique bakery or a passionate home baker, how you package your desserts can elevate your brand, protect your product, and wow ...

Design & Packaging TipsEco-Friendly Gift Packaging - PackQueen

Eco-Friendly Gift Packaging

Sustainability is no longer a trend, it’s a necessity. Whether you are a small business preparing online orders or an individual wrapping gifts for loved ones, eco-friendly packaging helps you pre...

Design & Packaging TipsHow to Reuse Packaging: Creative and Eco-Friendly Ideas - PackQueen

How to Reuse Packaging: Creative and Eco-Friendly Ideas

Sustainability is no longer a niche concern—it’s a global priority. As the founder of PackQueen, I’ve always believed that how we handle packaging plays a significant role in our environmental imp...