At PackQueen, we’ve worked with thousands of small businesses and boutique retailers across Australia—and we’ve learned that the smallest touches often have the biggest impact. One of the most overlooked branding tools? Packaging. Specifically, custom paper bags and gift bags.
Whether you’re running a retail store, attending a market, or preparing for a launch event, the bag your customer walks away with can do more than just carry products—it can carry your brand’s story.
Key Takeaways:
- Learn how to use custom paper bags, gift bags, and branded paper bags as powerful marketing tools for small businesses.
- Discover practical branding tips for small businesses, including logo placement, colour choices, finishes, and personal touches that elevate customer experience.
- Understand how thoughtful packaging design can strengthen brand visibility, support sustainability, and create memorable customer interactions.
Let’s dive into how small businesses can use paper and gift bags as a powerful extension of their marketing and customer experience.
Why Packaging Is More Than Just a Bag
Custom packaging is one of the easiest and most cost-effective ways to stand out in a crowded market. Your customers don’t just buy your product—they remember how it was presented. A well-designed paper bag creates a professional impression, adds value to the purchase, and turns your packaging into a walking advertisement.
Every time someone carries your branded bag down the street or posts it on social media, your brand gains exposure—without any extra effort on your part.
Branding Tips for Small Businesses Using Custom Bags
Looking to elevate your packaging? Here are some practical branding tips for small businesses to help you get started with custom bags that make a lasting impression.
1. Logo Placement Matters
Your logo should be the hero of your design. Position it prominently on both sides of your custom paper bags so it’s easily seen from all angles. A clean and clear logo ensures your brand is instantly recognisable.
2. Use Colour Strategically
Colour plays a huge role in customer perception. Soft tones and neutrals are perfect for minimalist or natural brands, while vibrant colours can convey energy and creativity. Choose colours that align with your brand identity—and keep it consistent across all packaging touchpoints.
3. Matte, Kraft or Gloss Finish?
All finishes offer a different look and feel. A gloss finish can add a sleek, high-end appearance, while a matte finish creates a more modern and elegant vibe. Kraft is a great sustainable packaging option. Think about the type of experience you want your packaging to create and select accordingly.
4. Go Eco-Friendly
Sustainability is no longer optional—customers are actively seeking out eco-conscious brands. Our paper bags are made from recyclable materials, and we offer eco-friendly printing options to help you reduce your footprint while still looking amazing.
5. Add a Personal Touch
Want to take your branding to the next level? Include a small, custom thank you card, or print a custom message inside your bag. These small extras show your customers that you care—and they’ll remember it.
Real Customer Story: How We Helped a Business in Crisis
Not long ago, we had a boutique retailer contact us in a bit of a panic. They had an important launch event coming up and had ordered branded gift bags from another supplier.
Unfortunately, that supplier didn’t deliver on their promise—literally. The bags were delayed, the deadline was approaching fast, and the customer was running out of time.
They reached out to PackQueen and shared their design brief with us. Our team immediately stepped in. With our quick-response production process and in-house print capabilities, we were able to take their design and bring it to life—fast. We delivered the custom paper bags just in time for their event.
The result? Their bags looked amazing, and their brand made the strong, professional impression they were hoping for. Even better—they didn’t have to settle or compromise due to someone else’s mistake.
That’s what we’re here for: to make sure you get high-quality, custom packaging exactly when you need it.
Make Your Packaging Work Harder for Your Brand
At PackQueen, we believe packaging is more than just a necessity—it’s a brand asset. With the right design, materials, and message, a simple paper bag can become a powerful marketing tool.
Whether you're launching a new product, attending an event, or just want to improve your in-store experience, our range of custom paper bags, gift bags, and paper bags can help elevate your business with style and strategy.
Ready to get started? Browse our full range of gift bags and custom printed bags to find the perfect fit for your business branding.
Let your packaging do the talking—your customers (and your brand) will thank you.
Frequently Asked Questions
What types of businesses can benefit from custom bags?
We've helped fashion boutiques, retail stores, coffee shops, florists, beauty brands, and many more. If you’re a small business looking to make a strong impression, custom bags are a perfect fit.
How fast can you deliver custom printed bags?
We offer standard and express turnaround options. If you're on a tight timeline, let us know—we're experienced in delivering high-quality printed bags fast.
Are PackQueen paper bags environmentally friendly?
Yes! All our paper bags are made from recyclable materials, and we offer eco-friendly ink and printing options too.
How do I order custom gift bags?
Simply choose the style you like from our custom paper bags collection, upload your logo or artwork, and we’ll take care of the rest. Our team is here to help with any design or order questions.
