Case Study: Tile Touch and PackQueen Collaboration
The Challenge
As Tile Touch expanded its online sales, the team recognised a key gap in their eCommerce journey — their packaging wasn’t reflecting the premium quality of their products. Orders were arriving safely, but the unboxing experience didn’t match the craftsmanship and attention to detail that defined their brand.
Tile Touch needed packaging that could:
- Protect fragile products during transit.
- Create a memorable unboxing experience for online customers.
- Reinforce their visual identity and stand out in a competitive eCommerce market.
The Solution
PackQueen partnered with Tile Touch to create custom printed eCommerce packaging that blended functionality, protection, and brand storytelling. The goal was to deliver a packaging solution that looked as impressive as the products inside — while performing exceptionally well in shipping and storage.
1. Discovery & Strategy
Our packaging experts worked with the Tile Touch team to understand their fulfilment process, shipment sizes, and customer touchpoints. The focus was on designing packaging that could streamline order handling and elevate the first impression for online shoppers.
2. Design & Brand Alignment
We developed sleek, branded packaging concepts that incorporated Tile Touch’s signature design elements and colour palette. Every box was treated as a brand ambassador — showcasing professionalism and consistency from checkout to delivery.
3. Protective & Sustainable Materials
Given the heavy and delicate nature of tile samples and accessories, PackQueen selected durable corrugated materials designed for shipping resilience. The board grades were chosen to balance strength and cost efficiency, while maintaining a clean, eco-conscious presentation.
4. Advanced Custom Printing
Using high-quality digital printing, PackQueen brought Tile Touch’s branding to life — achieving rich colour saturation and precise logo reproduction. This attention to detail turned each parcel into a premium brand experience.
The Results
After implementing their new custom packaging, Tile Touch saw immediate improvements across their eCommerce operations:
- Stronger Brand Presence: Every online order became a brand moment, reinforcing trust and recognition among customers.
- Reduced Damage Rates: The upgraded packaging provided superior protection during courier handling, minimising returns and replacements.
- Improved Customer Experience: Customers responded positively to the enhanced unboxing experience, leading to higher satisfaction and repeat business.
- Operational Efficiency: The packaging was designed for quick assembly and ease of fulfilment, helping Tile Touch’s team pack and dispatch faster during peak sales periods.
Conclusion
Tile Touch’s partnership with PackQueen highlights how strategic eCommerce packaging can go beyond protection — it can shape how customers perceive and connect with a brand. By combining smart design, strong materials, and premium printing, PackQueen helped Tile Touch create packaging that truly delivered on their brand promise from warehouse to doorstep.
For online retailers, packaging isn’t just a box — it’s an extension of your digital storefront. Tile Touch’s success story proves that investing in the right eCommerce packaging is one of the most effective ways to build loyalty, boost repeat sales, and strengthen your brand identity.
