Does Your Typeface Reflect Who You Are? Join us in our business-to-business blog as we explore the influence of font choices on your brand's identity. Discover how the right typeface can effectively communicate your brand persona and engage your target audience.
No font is ever more popular than that used in the movie title for Avatar. US comedy skit show Saturday Night Live (SNL) even created a skit with Ryan Gosling making fun of the unimaginative typeface they chose to use for such a big blockbuster movie.
As with colours, there's psychology to the use of fonts in business. Typefaces have an influence on the moods of your audience and help convey your message more effectively, albeit sublimely.
As business owners, we have to be aware that our customers and everyone else who looks at our marketing materials. We can use this to our advantage as well. Done right and done cleverly, fonts can be used to the business' advantage.
In case you're wondering which font to use for your business, here's a chart we put together that we hope can help you:
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SERIF vs. SANS SERIF
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More legible in print, communicates elegance
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More legible on screen, communicates innovation
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LIGHT vs. BOLD
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Beauty and femininity
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Power and masculinity
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ROUNDED vs. ANGULAR
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Comfort, softness and femininity
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Formality, durability and masculinity
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SIMPLE vs. COMPLEX
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Directness
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Uniqueness
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SLANTED vs. STRAIGHT
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Movement
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Stability
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LOWERCASE vs. UPPERCASE
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Compassion and innovation
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Power and strength
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SEPARATED vs. CONNECTED
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Fragmentation and individuality
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Unity and collectivism
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CONDENSED vs. EXTENDED
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Tightness and precision
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Spaciousness and relaxation
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SHORT vs. TALL
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Heaviness and stability
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Lightness and aspiration
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Once you've found a font that effectively translates your company's identity, values and mission, it's important to find a packaging company to partner with that you know will be able to meet your customisation needs.
Custom-printed packaging supplies can help with your business' branding and marketing needs so it's important to find a company that you can partner with that you know can do it for you and do it well.
PackQueen offers custom-printing options for all of your packaging needs. Get in touch with our well-trained team of customisation experts with your design specifications and we'll be more than happy to work with you!
