Packaging Design Tips for Small Businesses

Author: PACKQUEEN   Date Posted:16 July 2020 

How you package your products says a lot about how you case for your customers and their purchases. Make sure you always leave a great first impression with good packaging. Here are some of the ways how:

1. The simpler, the better

Packaging doesn’t have to be clever. It only has to be good. With that in mind, create your packaging design concepts, making sure that unpacking it is easy and fun. Remember that a lot of consumers nowadays are more conscious of the potentially harmful effects plastic and other non-recyclable packaging can have on the environment so use as little of those as possible. Instead, use custom-printed tissue paper and self-locking boxes or paper bags.

2. Quality above all else

Consumers usually use paper bags as gift bags straight from the store. They also usually just wrap the boxes their purchases came in to present as gifts. With these in mind, you need boxes and paper bags that will not break apart. Using packaging that can be reused for a completely different purpose is always a plus, as well.

3. Exclusively yours

Nothing makes brand identity and recall easier than custom-made packaging. Get a supplier that can make durable but presentable packaging for your company with your brand logo or artwork emblazoned on them.

Make your packaging work for you and your business by keeping it simple, durable and identifiable. Choose to work with a supplier like PACKQUEEN that can accomplish all of these – and more good things – for you!