Why Custom Packaging is Necessary

Author: PACKQUEEN   Date Posted:16 December 2019 

If you haven’t thought about getting custom packaging for your business, the new year is as good a time as any.

Customised packaging can help your brand stand out from the fray, connect better with customers and generate interest in your brand. But how?

First impressions count and customers usually form an opinion about your brand within seconds of clapping eyes on your packaging. This is why you need to make sure your packaging is done right and done well.

What can custom packaging do for your brand?

1. Stand out from the fray

Custom colours, a well-chosen font or a beautifully-designed logo on your very own packaging makes your brand easily identifiable from the rest. Loyal customers get a sense of comfort as soon as they glimpse your brand so getting customized packaging works well in creating that bond with them.

Pick out a design detail or a special feature that’s unique to your brand and get that emblazoned onto your packaging to make it all your own. Something that instantly connects the customer with your brand helps ensure that your packaging is distinguishable even from a distance.

2. Connect better with customers

Your very own packaging is a good way to introduce your company to consumers. Cruelty-free, 100% BPA-free, made from 100% recycled materials or gluten-free, you need to get your most important brand message onto your packaging to make them known.

Customers nowadays are looking for brands that value the same things they do whether it comes to nature, animals, allergens or conscientious manufacturing practices. Your packaging is a good way to get the message out there and to carve a niche for your brand. If there’s anything you should be known for, it’s for the values on which your company stands on.

3. Generate interest in your brand

What is your product? What does it do? How will it help your consumers? How will it make their lives better or easier?

That’s a lot of questions to have to answer in one teeny box, for sure. However, you can pick one to answer and highlight on your packaging. Find the one struggle consumers have in this day and age along with how your product can help. A brilliant, well-crafted one-liner can not only sell your product but also create a buzz around your brand.

The clever use of colours and fonts can also help make your brand more interesting especially if the market you belong to is all but over-saturated. You can use artwork to your advantage or out-of-the-norm packaging options.

Sometimes humor works too. One zinger is all it takes and your brand has its own fanbase. Look at your product and your target market to see if you can take the light, easygoing and tickle-your-funny-bone route.

While some business owners may shy away from branded packaging due to the additional costs, the benefits far outweigh them when you really stop to consider. It’s a big commitment, for sure, but your very own custom packaging can very well take your brand to greater heights.