Rebranding for the New Year

Author: PACKQUEEN   Date Posted:9 January 2020 

If you’ve been thinking about relaunching your brand with a fresh new look, the new year is the best time for it. A new year is a chance to start anew, to get rid of the things that are not working for your business and to make better anything that is working and helping your business grow.

Rebranding is no joke and it needs a lot of careful planning to execute but it’s not impossible. Here, we a timeline that you can follow, or at least get an idea from, in rebranding your business for the new year ahead.

September

The Brainstorming Month

Anything worth doing is worth planning for and you can quote us on that. You can use the month of September to come up with a plan of attack. You will have a clear idea during the earlier part of the year if it’s time for a rebrand and September is when you can get started.

You can start out by releasing a blast to your customers and open your business up to suggestions and recommendations from the most important people in your life. Ask them what works for them and what doesn’t, what keeps them coming back and what’s keeping them away. What do they want to see more of? What do they wish your company had? Of course, you can’t implement every suggestion and recommendation that comes your way.

September can also be a good month to have a good old brainstorming session with your team. Since good customer experience and satisfaction begins with them, it’s a great time to find out what satisfies them, being part of your company. You can also ask them what your areas for improvement are. Then you can lay your plans for rebranding on the table.

Tap into your workforce for ideas on what you can change and afford to keep. Pick your staff’s brains and create a foolproof plan for rebranding and relaunching in the new year.

October

Time to Redesign

This month, it’s all about redesigning: your company logo, your packaging, your website, your social media, EVERYTHING!

The first order of business is to find a designer you trust and like so you can get together and talk about what the rebranded logo should look like along with everything else. If you already have a design layout complete, you can use this time to modify it and make it a little better, more fitting for what your company stands for.

Stuck on a design choice? Make it more fun by putting it out there and asking your customers to take a vote on which one they like best. After all, they’ll be seeing more of it in the new year.

This would also be the time when you can come up with a redesign for your website and social media. Plan out your colour palette and design aesthetic, getting everything ready to show it off to everyone.

November

Month of Remakes

It’s time to tackle your social media calendar and your marketing strategy for the coming year. How can you generate more interest in the brand apart from its new look? What are the ways you can improve on keeping abreast with the times and your customers’ changing needs through the use of social media?

Review your engagement over the past year and map out what you need to do to get more out of social media. At the same time, you can review the old contents of your website and see which ones you can redo or enhance to include in the relaunch.

It will also be a good time to review your company’s overall marketing campaign. A rebrand won’t be much use if your marketing strategy doesn’t have enough room to celebrate it.

November can also be the month when you release a number of teasers for the rebranding, to generate excitement and interest in the coming holidays as well as the big event you have going on with your company.

December

The Prelaunch Launch

By this time, everything should be in place, ready for lift-off.

December is the time of the year when you say goodbye to what has been and open yourself up to what’s coming in the new year. It’s the perfect moment to reflect the year that was for your business, go through the lessons you’ve learned from your customers and peers and what could possibly be waiting for you in the coming year.

It’s also a good time to introduce your new brand to your team along with your marketing plan and new website design. If they can get excited about the rebrand, that can create a rippler effect that can spread outward through the whole business community.

Rebranding can be a nerve-wracking time for you and can be challenging for your company but the great thing about it is you don’t have to go through it alone. With your team’s help and support along with some useful input from your customers, a rebranding initiative for your company may just be a resounding success.