Author: PACKQUEEN   Date Posted:24 June 2020 

Food and beverage packaging designs help brands stand out in a crowd of competitors. A pretty box on the shelf of a supermarket might attract the attention of consumers—but will they buy it? There’s more to food packaging than its design.

Here, small business owners will find out the basics of food and beverage packaging.

  • Protects Products During Transportation

Packaging keeps food and beverage products safe while they are in transit. Your
products will go through various stages of the supply chain before consumers can
get their hands on them. Choose your packaging wisely to make sure that your
products will remain intact when it reaches customers.

  • Ensures Product Safety

Aside from protecting food and beverage products during transportation, packaging prevents contamination. Whether you’re selling peanut butter or a bag of chips, your products can easily get contaminated at various points of the supply chain without proper packaging. So, always use food grade materials to reduce hazards, potential recalls, and lawsuits.

  • Maintains Product’s Freshness

Since people won’t always consume the products they buy right away, it’s
important for you to use packaging that maintains freshness. Today, there are
food packaging varieties such as film barriers and resealable bags that give
consumers better control over product freshness.

  • Keeps Customers Informed

You can use your packaging to convey important product information to your customers. This will help cultivate a culture of transparency between your business and your customers. You can also use this to promote your products’ helpful and healthful benefits.

  • Establishes Your Brand

Something as simple as your packaging can help with consumer recall, brand identification and promotion. The more creative, the more your products can stand out from the crowd!

Invest in exceptional food packaging. Not only does this let you stand out, but it also helps you build consumer trust. It’s the best way to ensure that your products will reach consumers in a safe condition.



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