Author: PACKQUEEN   Date Posted:9 December 2019 

Build trust between your brand and consumers, launch product reviews by people who have actually bought and tried your products and strengthen the reputation of your brand in the whole market: is this all even possible?

Some people simply find unboxing videos therapeutic to watch. For some of us, it’s just nice and relaxing to see what people are spending money on and how happy they are when they first see it out of the box and in their hands especially for the first time.

In the same way, there are some of us who want to really make sure a product is just what we want and need before we actually buy it. We do our due diligence and research on reviews and feedback.

This is where unboxing videos come in. They:

  • Generate excitement around a product
  • Create a need
  • Demonstrate and support the value of the product
  • Reviews the product in real-time
  • Highlights the product’s features and benefits
  • Summarises why the product should be purchased

Visually, it’s satisfying to watch but there’s something else to unboxing videos that reinforce the power of suggestion. We can read all the product descriptions and comparisons online but an unboxing video will more than demonstrate how a product can be useful and essential.

When you watch an unboxing video, you’re watching someone touch the product, sample and validate it. Unboxing videos help show how a product works, what it’s good for and why it’s needed. All a company really needs is a trustworthy person or someone with a lot of followers hence, the growth in popularity of influencers in recent years.

If you’re fresh out of marketing ideas, consider looking into unboxing videos. It may prove to be the most innovative and effective marketing strategy for you and your business.

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